The nation’s leading luxury massage and facial spa franchise announced the addition of Jim Atkinson as Vice President of Franchise Development. With decades of proven leadership in franchise growth, Atkinson will oversee franchise development efforts for Hand & Stone, focusing on expanding new spa openings, evaluating emerging markets, and enhancing support for franchise owners through the development process.
This strategic addition comes at a transformative time for Hand & Stone as the brand surpasses 650 locations across the U.S. and Canada, laying the foundation for an ambitious growth trajectory in 2025 and beyond.
“Jim’s extensive experience in franchise development and his ability to execute strategic initiatives make him a valuable addition to help Hand & Stone achieve its next phase of growth,” said Jennifer Durham, Chief Development Officer of Hand & Stone. “His collaborative approach and dedication to franchisee success will be instrumental as we continue to strengthen our relationships with owners, ensuring they have the resources and support to excel while maximizing profitability. We are thrilled to have Jim on board and look forward to his contributions in the year ahead.”
“I’m honored to join a brand that is not only the leader in the spa industry but also deeply committed to providing its franchise owners with the resources they need to thrive within the industry,” said Atkinson. “Hand & Stone’s innovative approach, strong foundation, and focus on profitability growth make this an exciting time to contribute to the company’s growth. I look forward to building collaborative relationships with franchisees to help them achieve their goals and continue the brand’s remarkable success.”
www.handandstonefranchise.com.