In May, HTeaO is once again partnering with Alex’s Lemonade Stand Foundation (ALSF) to help advance the fight against childhood cancer, continuing a meaningful partnership rooted in the brand’s commitment to Brewing Purpose.
Throughout the campaign, HTeaO swapped out its signature blue straws for yellow straws as a small but visible reminder of ALSF’s lemonade stand roots and a thoughtful nod to gold, the color most commonly associated with pediatric cancer awareness.
Alex’s Lemonade Stand Foundation is the largest independent childhood cancer charity in the U.S. focused on funding critical research and supporting families. Since young founder Alex Scott hosted her first lemonade stand in 2000, ALSF has raised over $300 million, funded more than 1,500 research projects at nearly 150 institutions across North America and Europe, and helped more than 15,000 families access the care they need through programs like Travel For Care.
“Brewing Purpose is about finding real ways to show up for the communities we serve, and our partnership with Alex’s Lemonade Stand Foundation is a powerful example of that,” said Kelsey McManemin, Senior Vice President of Marketing at HTeaO. “After seeing our guests, franchisees and team members rally behind this mission last year, we knew it was something we wanted to continue supporting.
“We are grateful to continue our partnership with HTeaO and to see its community of guests, franchisees and team members come together once again in support of children with cancer,” said Liz Scott, Alex’s mom and Co-Executive Director at Alex’s Lemonade Stand Foundation. “Every round-up helps fund the research and family support programs that bring hope to families facing childhood cancer.”