PIRTEK USA, an on-site and retail hydraulic and industrial hose service provider, continued its executive revamp this year as the brand announces the appointment of James Doyle as its new Chief Marketing Officer. Doyle brings over 15 years of extensive experience in the franchising industry, marking an exciting new chapter for PIRTEK as it continues to expand its market presence and enhance its service offerings.
Doyle’s career in franchising began at MaidPro, where he gained invaluable experience under the mentorship of the company’s founders. During his time there, Doyle grew to be a VP of Marketing while the brand expanded, and the organization transformed into a multi-brand franchise system through the launch of additional service brands. His leadership and marketing acumen were pivotal when the company was acquired by a private equity firm and became Threshold Brands. Doyle also held firsthand experience as a franchise business owner, sharpening his marketing expertise from the top down and providing a deeper appreciation for the opportunity that franchising provides.
“I am eager to get back into the franchising space, especially with a company like PIRTEK,” Doyle said. “PIRTEK is not just about corporate strategies; it’s about the ground game – the direct, one-on-one communication with our customers. Enhancing these connections will be crucial to our success.”
“James brings a wealth of experience and a proven track record in franchise marketing,” said Kim Gubera, CEO of PIRTEK USA. “His vision and leadership will be instrumental as we expand and innovate. We are thrilled to welcome him to the PIRTEK family.”