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Juice It Up! Celebrates 20 Years of Açaí


Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, and superfruit bowl chains, is proud to celebrate 20 years of açaí alongside its longtime partner, Sambazon®. Juice It Up! was one of the first, if not the first, smoothie and bowl franchises in the U.S. to introduce the superfruit to its menus back in 2001, before the little-known Brazilian berry had achieved its reputation as an antioxidant powerhouse.  Vice President of Supply Chain, Melissa Aills, remembers traveling to each location, educating staff on the many benefits of açaí – and even its correct pronunciation! 

Since those days, Juice It Up! has continued to innovate with the antioxidant-rich berry, helping to make the powerful superfood a household name. Today, 20 years later, the original-formula Ultimate Açaí Smoothie and Bowl remain on the menu alongside a growing variety of functional and flavorful superfruit creations developed by the brand’s dedicated food science team. 


“A journey spanning two decades is a long one, and we are grateful to have worked in lockstep with an amazing company like Sambazon to emerge as one of the nation’s first chains to introduce açaí smoothies and bowls to our guests,” said Susan Taylor, Juice It Up! President and CEO. “Today, we are as committed as ever to remaining at the forefront of food science by utilizing vitamin-packed superfoods to provide our guests with the best tasting functional products in the smoothie and bowl market.” 


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