Denise Lauer, a seasoned brand marketing leader, has been appointed as the Chief Marketing Officer of Marco’s Pizza, one of the nation’s fastest-growing pizza brands.
Lauer brings over 20 years of experience in building brands and driving growth for companies domestically and internationally. She has a background in developing data-driven marketing and communications strategies for startups and leading brands, including Morton Salt, PepsiCo – Quaker Foods & Snacks, FedEx, and Eaton Corporation. She is known for her expertise in unlocking growth potential by partnering with cross-functional leaders on innovation, e-commerce, digital transformation, and new product launches.
As the CMO of Marco’s Pizza, Lauer will be responsible for brand strategy, national advertising/media buying strategy, digital media, product development, multicultural marketing, consumer engagement, and more.
Lauer will report directly to Steve Seyferth, the EVP and Chief Growth Officer, and join the Executive Leadership Team. Seyferth praised Lauer’s insightful brand leadership, character, and team-oriented mentality.
Marco’s Pizza has experienced significant growth, and its high-quality pizza has served as a foundation for expansion. With plans to prioritize franchise development, technology, customer experience, and strategic partnerships, Marco’s aims to maximize franchisee profits and meet the demands of today’s consumers.
The brand has doubled its store footprint in the last six years and identified 4,200 potential locations in the U.S. Marco’s Pizza continues to receive recognition and accolades, including being ranked as one of America’s Top 10 Favorite QSR Brands.
For those interested in Marco’s Pizza franchise opportunities, more information can be found on their website or by contacting Shannon Iverson, Vice President of Franchise Sales. https://www.marcos.com/franchising/