MassageLuXe, a prominent franchise in the health and wellness industry, proudly announces the appointment of Kristen Pechacek as CEO and president. Pechacek, who has been serving as the Chief Growth Officer since 2020, brings a wealth of experience in the franchise industry, having worked across a spectrum of franchise systems ranging from emerging concepts to industry-leading brands.
Pechacek, a certified franchise executive with the International Franchise Association (IFA), expressed her enthusiasm about continuing to work with the dedicated and hardworking team at MassageLuXe.
In her own words, “I am thrilled to take on this new role and look forward to contributing to the ongoing success of MassageLuXe. The commitment and passion of our team, combined with the strength of our franchisees, are key elements that continue to drive our brand forward.”
Pechacek assumes this role as Mark Otter transitions to the role of executive chairman at MassageLuXe. With a dedicated eight-year commitment to the brand, Otter’s leadership journey has been marked by a commitment to excellence, customer satisfaction, and the development of high-performing teams.
With a strong foundation and a dynamic leadership team in place, MassageLuXe sets ambitious goals for the future. The brand aims to surpass 250 locations within the next three years, reinforcing its commitment to providing exceptional wellness experiences to communities nationwide.