Michael White, Chief Development Officer for the United Franchise Group (UFG) affiliated family of brands, is now President of upscale coworking space franchise leader Venture X Franchising, LLC. 

At the forefront of this industry with locations in seven countries and 14 U.S. states — including key spaces in the nation’s most business-rich and entrepreneurial cities, Venture X® represents the next generation of shared space, not just coworking, but pro-working: premier, flexible environments for professionals. 

“After two decades of being a part of United Franchise Group’s ecosystem and its exponential growth around the world, I am honored to be guiding Venture X into its exciting next phase,” says White. “With work configurations changing seemingly by the week, Venture X is uniquely positioned to lead the shared workspace sector because of its unique business model, top-shelf amenities and unparalleled experience.”


White’s passion for franchising and his relationship with United Franchise Group began in 2000 while he was working as a marketing representative for a Signarama franchise location. Since then, he has excelled in various roles within the organization, including Regional Vice President and Director of Sales. 


As the President of Venture X, White will be actively overseeing the brand’s marketing and development efforts, both domestically and internationally. He is based out of the Venture X in Durham, North Carolina, in the epicenter of the state’s Research Triangle — a hotbed of innovation and technology.