MilkShake Factory, the neighborhood dessert destination known for its handspun milkshakes and small batch, premium chocolates, opened its doors in Cumming, GA with a family-friendly grand opening celebration on Saturday, October 11, 2025. Located at 850 Peachtree Parkway, Cumming, GA 30041 in the South Forsyth area, the new store will be a sweet addition to the community.
To celebrate, the store featured music, giveaways, and a special buy-one-get-one-free offer on all shakes, sundaes, and molten cups. The first 100 guests received free MilkShake Factory T-shirts, and the very first customer in line took home a special prize basket. A live DJ kept the energy high throughout the afternoon.
The Cumming store is owned and operated by former Georgia Tech quarterback and Pittsburgh Steelers alum Rick Strom, who is bringing the MilkShake Factory experience to the Atlanta suburbs. Strom has two additional locations planned for the area.
“I wanted to bring MilkShake Factory to Cumming because this is a community where families come together,” said Strom. “With nearby schools, neighborhoods, and bustling local businesses, it felt like the perfect fit. My goal is to create a place where everyone, including kids, parents, and friends, can stop in, celebrate, and share something special.”
“Having played in Pittsburgh and spent important years of my life there, I’ve always had a special connection to the city,” Strom added. “MilkShake Factory was founded there more than a century ago, so being able to introduce this beloved Pittsburgh brand to families here in Cumming makes the opening especially meaningful to me.”

