Natalie Barnes Steps Down as CEO of Business Alliance Inc. Brandon Clifford Appointed as New CEO

Business Alliance Inc. (BAI) announced at its annual conference last month that as of June 1, 2024 Natalie Barnes has stepped down from her role as Chief Executive Officer. Effective immediately, Brandon Clifford has been appointed as the new CEO of the company.

“It has been an incredible journey leading Business Alliance Inc. I am proud of what we have accomplished together and confident in the future of the company under Brandon’s leadership,” said Natalie Barnes. “I am grateful for the support of our dedicated team and stakeholders over the years.”

Brandon Clifford brings a wealth of experience and a fresh perspective to BAI. With a distinguished career that has included business ownership, franchise consulting and experience on the Executive Leadership of a leading franchise concept, Brandon has demonstrated exceptional leadership and strategic vision in previous roles.

“I am honored and humbled to move into my new role as CEO of Business Alliance Inc.,” said Brandon Clifford. “Natalie has set a strong foundation, and I look forward to building upon it by driving innovation, enhancing our members’ value, and continuing to diversify our services.”

**About Business Alliance Inc.**

Business Alliance Inc. (BAI) is the premier resource of growth for brokers, brands and suppliers in the franchise industry. With a commitment to collaboration, accountability, respect and ethics, BAI has been serving clients globally for over 30 years. For more information, visit http://www.businessallianceinc.com