World’s Leading Salon Suite Brand Launches Strategic Partnership to Accelerate International Development


Following one of the biggest development years in the brand’s history, including multi-unit signed agreements in the U.K. and Sweden, Phenix Salon Suites is continuing its momentum by partnering with Edwards Global Services (EGS).


The group, which provides a complete international solution for U.S. franchisors to expand globally, will be working with Phenix on the brands international growth in the coming years. Their operations and development team, covering over 40 countries, is experienced in identifying, qualifying, signing, and supporting intentional licensees on behalf of the brand. The international growth markets Edwards Global Services will be focused on for Phenix are franchise friendly countries in the Americas, Asia Pacific, European and Middle and Near East regions.


“Phenix Salon Suites is excited to kick off this partnership and utilize Edwards Global Services extensive proven network”, said Brian Kelley, President & CEO of Phenix Salon Suites Franchising, LLC. “Our goal for 2022 is to sign three international deals and identify strong franchisees in five other markets. We’ve already seen great success with our first international opening and have received an overwhelming reaction to our concept. The sky is the limit with our global expansion, and we’re excited to see where our growth takes us as we redefine the salon suites industry.”


To learn more about Phenix Salon Suites and its franchise opportunities, visit