The acquisition marks another significant milestone in Premium Service Brands’ continued growth strategy and reinforces the company’s commitment to building the industry’s most comprehensive home services platform.
Wise Coatings specializes in premium floor coating solutions for residential and commercial applications, including garages, basements, patios, warehouses, showrooms, and other concrete surfaces. With approximately 22 locations across 20 states, the brand has built a strong reputation for delivering durable, high-performance coating systems, exceptional customer experiences, and a proven franchise model.
“The addition of Wise Coatings represents exactly the type of strategic growth opportunity we seek as we continue building the premier home services franchise platform,” said Paul Flick, Founder and CEO of Premium Service Brands.
The acquisition further supports PSB’s strategy of building a connected home services ecosystem that allows homeowners to access trusted providers for a broader range of needs through a single family of brands. By expanding the breadth of services available within its portfolio, Premium Service Brands continues to create new opportunities to engage customers, strengthen brand loyalty, and deliver greater long-term value to homeowners and franchise owners alike.
“Every new service category we add creates additional opportunities to engage homeowners, strengthen customer relationships, and expand the value we can provide to our franchise owners,” said Roxanne Conrad, Chief Operating Officer of Premium Service Brands.
“Joining Premium Service Brands represents an exciting new chapter for Wise Coatings,” said Whitney White, CEO of Wise Coatings. “PSB’s track record of franchise growth, operational excellence, and franchisee support makes them an ideal partner for our next phase of growth.