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Primrose Schools® Continues National Expansion as Child Care Needs Surge


Primrose Schools, a high-quality early education and care leader with more than 450 schools operating in 32 states, had significant growth and achievements during the first half of the year.


With the need for child care soaring, the company began expansions in two new states, while experiencing a 418% increase in inquiries from individuals seeking to become Primrose franchise owners from June 2020 to June 2021. Primrose also recently celebrated the opening of its milestone 450th school and looks to build on that momentum for the remainder of the year, with six more locations set to open by the end of 2021 and a total of 150 in its overall pipeline.


Much of this growth is fueled by Primrose Schools’ positive financial trajectory throughout the pandemic. As detailed in the company’s 2021 Franchise Disclosure Document, it saw schools’ average gross revenues increase every quarter from Q2 2020 to Q1 2021 by a total of over 67% over that period. Enrollment remains high, with many of its schools having waitlists.



To help meet that demand, Primrose Schools has signed 16 new franchise agreements in 2021 and continues to see a spike in leads from entrepreneurs about opening new school locations.