QDOBA Mexican Eats Promotes Karin Silk to Chief Marketing Officer
Former Vice President of Menu and Off-Premises tapped to drive strategic marketing and digital efforts for leading fast-casual restaurant chain
QDOBA, the Mexican restaurant chain voted best fast-casual restaurant in 2019, 2020 and 2021 by USA Today 10Best, announced today the promotion of Karin Silk to chief marketing officer.
In her new position, she will oversee QDOBA’s strategic marketing and digital initiatives, in addition to continuing her leadership of the menu and off-premises sectors of the business, which includes culinary strategy, third-party delivery partnerships and catering.
“Without a doubt, the innovative programs Karin spearheaded during her time with QDOBA made this well-deserved promotion an easy decision,” said Keith Guilbault, CEO of QDOBA. “We’re pleased to elevate her role on the senior leadership team as we continue to expand the QDOBA brand and distinguish it as one of the most popular fast-casual restaurants in North America.”
Prior to joining QDOBA, Silk served as senior vice president of marketing for Rubio’s Restaurants, Inc. She also spent seven years with PepsiCo-Quaker Foods. She began her career with Deloitte Consulting, after earning her MBA from the Kellogg School of Management at Northwestern University and Bachelor of Arts from Bowdoin College.
“Working for and with QDOBA is one of the highlights of my career,” said Silk. “I’m excited for this next chapter, including an opportunity to work with an exceptional group of franchisees who live and breathe our mission of bringing flavor to hungry people across the U.S. and Canada.
We’ve got some great programs on tap for 2022 that will be announced very soon, so stay tuned!” Discover more at www.QDOBA.com