New Rita’s Casino Shop is Part of Brand’s Expansion Strategy to Open in Non-traditional Locations.
Rita’s Italian Ice & Frozen Custard, the beloved brand known for its delicious Italian Ice and Frozen Custard treats, recently opened its first casino shop at the Rivers Casino Philadelphia, located at 1001 N Delaware Ave. The milestone opening is part of Rita’s ongoing strategy to expand into non-traditional locations.
“As a Philly favorite, we’re excited to open within Rivers Casino Philadelphia to create more opportunities for guests to experience Rita’s, especially in a non-traditional, entertainment-filled atmosphere like a casino,” said Linda Chadwick, CEO of Rita’s Italian Ice & Frozen Custard. “The Rita’s model lends itself well to compact, high-volume spaces, so we expect this new shop will be a positive addition to the casino’s food lineup and a big hit with guests.”
While this opening marks Rita’s first entrance into casinos, this location will join a variety of existing non-traditional units in theme parks and stadiums, and Rita’s first airport location coming soon. The location and build out flexibility of the brand is attracting new sites and even new franchisees, plus it’s creating more opportunity for existing franchisees opting to purchase and expand their existing brick and mortar shops with other non-traditional options, like mobile food trucks and trailers. Due to all the new developments, the Rita’s team is further streamlining processes to support a superior non-traditional performance.
To learn more about franchise opportunities at Rita’s Italian Ice, please visit: www.ownaritas.com.