Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of its kind, today announced the newest addition to its C-Suite with the appointment of a new Chief Financial Officer, Gavin Felder, effective May 28. In this position, Felder will oversee all financial activities, proactively collaborating with senior functional leaders on strategies to unlock value and ensure the brand’s continued profitability and next phase of growth.

“I take great pride in the teams we’ve built and the culture we’ve created at Smoothie King and we’re happy to welcome Gavin Felder to our distinguished leadership team,” said Wan Kim, CEO of Smoothie King. “Gavin is a visionary leader with a keen eye for innovation and I believe he’s the perfect partner to lead us into the next phase of Smoothie King’s growth story as we look to provide even greater value to our guests and franchise partners.”

Felder is a proven leader with over two decades of global experience building powerful teams to drive growth and deliver transformational results. He spent the last 16 years at global restaurant giant Yum! Brands, most recently serving as Chief Strategy Officer where he led corporate strategy, investor relations, M&A, and Yum’s store innovation efforts.
“I’m honored to join this world-class team poised for extraordinary growth,” said Felder. “Smoothie King is truly a category-defining brand fueled by an inspiring mission and I couldn’t be more excited to partner with our franchisees, suppliers and store teams to take the business to new heights together.”