Snapology, the No. 1 children’s STEAM (Science, Technology, Engineering, Art, and Math) franchise and part of the world’s first Youth Enrichment franchise platform company Unleashed Brands, celebrated the grand opening of its first Discovery Center 2.0 in Amarillo, TX on August 20. The new center is owned by Bobby and Kenna Payne, first-time franchise owners.

Elevating the brand’s hands-on STEAM experience for children, the new 2,500-square feet, retail-style concept features expanded curriculum and brand offerings. There are two separate classrooms and 17 creative play stations engaging children through STEAM activities involving LEGO® bricks, Minecraft, Virtual Reality, and more.

“The Discovery Center 2.0 marks the beginning of an exciting new era for the Snapology brand,” said Laura Coe, Brand President & CEO for Snapology. “We want to keep pushing the envelope in STEAM education to help kids learn, play and grow. The upgraded features and programming of our new centers being opened by franchise partners are a reminder of why Snapology is a leading franchise in the youth enrichment space.”

The new Discovery Center also offers a “Passport” membership program that will gamify the Snapology classes, creating incentives for children to learn fundamental STEAM skills, develop critical social skills and create recurring revenue for franchisees. Kids take classes to earn stamps on their Passport, which can be filled up to win swag and other prizes.