This past September, Tarji Carter, Founder and President of The Franchise Player, a firm created to increase franchise ownership and wealth across the African American community, spearheaded The Franchise Game, becoming the first U.S. Black Franchise Symposium & Trade Show. 

Carter created the event alongside Marketing Expert, Dessie Brown, Jr. (Head of Digital Programming at Genius Entertainment.

The event took place in Plano, Texas at Yum! Restaurants International Corporate Campus, featuring sessions from franchisees, lawyers, business development officers, and operation managers.  The symposium brought together experts and industry leaders to discuss the secrets to success, challenges, and opportunities in franchising. The theme for the inaugural event was: Doing The Work!   

The day kicked off with a keynote address from Damon Dunn (former NFL player and current owner of 40 Dunkin’ Brands franchises), followed by an explosive lineup of panel discussions led by franchise subject matter experts including Mike Quinn (Franchisee, Pizza Hut), Tim Williams (Director of Operations, Williams Chicken), James Fripp (Chief Equity, Inclusion & Belonging Officer, Yum! Brands), Delmas Arthur (Operations Manager, Dunkin’ Brands, Starbucks, 5 Guys, McDonald’s and Hardee’s), and Carter herself, on behalf of The Franchise Player.

“With this event, we attracted multi-unit franchisees, owner/operators, potential investors, athletes, entertainers, and industry influencers,” says Carter, who has worked with some of the world’s most delicious brands, including Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers, and Bojangles’.

For more information, please visit: