The Hummus & Pita Co.
In February 2022, The Hummus & Pita Co., one of the leading fast-casual Mediterranean concepts, celebrates its 10 year anniversary. The milestone marks a decade of the franchise transforming the fast-casual space with notable strides in vegan menu innovation, forward-thinking, and out-of-the-box creations that have positioned the restaurant chain as an industry leader.
In 2012, Janice Axelrod and her son Dave Pesso opened their first restaurant in the Chelsea neighborhood of Manhattan, to showcase family recipes passed down generations that celebrate the best of Mediterranean cuisine. With a mission to provide diners with good-for-you food, they have since garnered a loyal fanbase which led to a securement with food-delivery platform Goldbelly to bring their healthy eats nationwide.
As a pioneer of vegan offerings, they have led the pack by providing an inclusive menu including a bounty of vegan eats that do not sacrifice on taste or flavor, especially with diners trending towards health-focused options. Offerings include proprietary plant-based proteins such as Shawarma, Gyro, and Moroccan meatballs. In order to stay relevant by way of menu innovation, they also created the world’s first chickpea-based milkshake, the Chickpea Chiller, which is an all natural “milkshake” that is vegan and gluten-free and was nationally recognized by the media when it launched.
What started as one location blossomed into a rapidly expanding franchise that now operates 5 successful locations along the East Coast, with a flagship Los Angeles location set to debut before year’s end as the first of an aggressive bi-coastal expansion plan.