The NOW Massage Signs 100th Franchise Location and Announces Jeff Platt as President

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The NOW Massage, a fast-growing franchise disrupting the spa industry with high-quality, affordable massage services in an inspired setting, announced the signing of its 100th franchise location.


The brand began franchising in Q4 of 2019 and in less than 2 years reached this milestone. New licenses continue to be awarded  in metropolitan markets such as Atlanta, Denver, San Francisco, Phoenix and more. Fueling the strategic growth are multi-unit developments, such as a 6-unit agreement in South Florida.


“With extraordinary growth in the massage and wellness space over the past decade, we understand that there is a lot of interest from all types of operators who see this emerging sector as a great investment opportunity,” said Gara Post, Co-Founder & Chief Creative Officer of The NOW Massage.


The NOW Massage also brought on Jeff Platt as its president. Jeff is known in the franchise industry as the co-founder and former CEO of Sky Zone, where he helped develop the company into the largest indoor trampoline park brand in the world. With more than 15 years of experience, Jeff helped The NOW Massage achieve the 100th license milestone and his leadership will continue to support the brand’s growth plans.





“Part of what makes The NOW Massage special is our incredible group of dedicated and passionate Franchise Owners, Massage Therapists and Experience Guides that work diligently and intentionally to create a unique escape from the stress of everyday life,” said Jeff Platt, President of The NOW Massage.



“We are excited to celebrate this milestone with the entire NOW family from coast to coast.”