With America’s pickleball craze showing no signs of slowing, The Pickle Pad continues to build on its breakout year with strategic growth, new market entries, and an unwavering commitment to creating fun, community-centered experiences. Following a strong Q1 performance that included 12 signed agreements and nine locations in development, the brand is preparing for a major milestone in Q3: opening three new venues in high-demand markets—Myrtle Beach, SC; St. George, UT; and Newport News, VA.
These upcoming locations mark a significant step forward in The Pickle Pad’s mission to blend the sport of pickleball with dynamic social experiences that cater to a wide audience. As the indoor pickleball leader continues expanding across the country, the company is zeroing in on the Southeast, where interest in the sport—and demand for premium indoor playing options—continues to rise.
“The Southeast and Mid-Atlantic regions represent some of the most exciting opportunities for our brand,” said Chris Kuehn, President of Indoor Active Brands. “We’re not just building pickleball courts—we’re building community. With seven parks already secured in Virginia and South Carolina, and strong interest from future franchisees in North Carolina and Georgia, we’re positioning The Pickle Pad to be the go-to destination for pickleball and social fun in these fast-growing markets.”
Each Pickle Pad location features multiple indoor courts, flexible event space, and Crave Social Eatery, a full-service chef-inspired restaurant and bar with fresh and light food options integrated into each location. With additional games like cornhole, mini-golf, foosball, and shuffleboard, the experience is designed to appeal to families, casual players, and serious competitors alike.