TruBlue Home Service Ally has officially surpassed a significant milestone with the opening of its 100th franchise territory, reinforcing its rapid growth and ongoing commitment to home maintenance and senior safety services.
“This achievement is incredibly exciting for us,” said Sean Fitzgerald, president of TruBlue Home Service Ally. “Reaching 100 territories is something only a fraction of franchise systems accomplish, and it speaks volumes about the strength of our brand and the demand for our services.”
The 100th territory was awarded to Lake Bancroft, an existing franchisee in Idaho and former CNA specializing in in-home medical and senior care. Her decision to expand with TruBlue highlights the trust franchisees place in the company’s model and its potential for success.
“It’s a strong indicator when current owners choose to grow,” Fitzgerald added. “It reflects their confidence in the brand and the value they see in serving their communities.”
This milestone comes at a time of strong momentum for TruBlue, with growing systemwide revenue and a surge of new franchisees, many from senior care and medical backgrounds. With an increasing number of families and older adults seeking reliable home maintenance and aging-in-place solutions, TruBlue’s mission-driven approach continues to attract passionate entrepreneurs.
“We’re improving more than just homes—we’re improving lives,” Fitzgerald said. “And we’re just getting started.”
As TruBlue looks ahead, the brand remains focused on expansion, innovation, and providing essential home services that make a lasting impact.