Twist Brands LLC, the parent company of the nation’s largest paint-and-sip franchise Painting with a Twist, has acquired Pinot’s Palette, a similar art and wine concept with 69 studios across the U.S. and Canada. The deal helps Twist Brands further solidify its position as the dominant leader in the Arts & Crafts as entertainment sector.
Pinot’s Palette will continue to operate as a separate brand concept. With the merger, Twist Brands will be able to share best practices and resources between the brands to further streamline productivity and increase revenue and profitability, ensuring long-term success for franchisees of both paint and sip brands.
“By acquiring Pinot’s Palette, we’re not only bringing two leading forces in the industry together, but we’re also furthering our dominance in the space,” said Todd Owen, CEO of Painting with a Twist. “This strategic move strengthens our market position and allows us to offer even more value to our franchisees and creativity to our customers who turn to Twist Brands to explore their artistic side and have fun doing it.”
Twist Brands was formed in 2020 when Painting with a Twist acquired Color Me Mine, a pioneer in contemporary paint-your-own ceramics, Chesapeake Ceramics, a leading global ceramics supplier and later TD Art Supply, a niche arts and crafts supplier. By bringing Pinot’s Palette into the fold, Twist Brands not only enhances its extensive portfolio, but also ensures operational synergies and a more robust supply chain across all its studios.