Top 10 American Franchises

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Upgrade Labs Targets Atlanta for Franchise Expansion


Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, continues its expansion by offering franchise opportunities across the Greater Atlanta metropolitan area. With successful centers operating in California and British Columbia, in addition to more in development, Upgrade Labs is set to continue its expansion, looking at areas in the Atlanta metro counties. The brand hopes to award franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton and Gwinnett. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

As the premier biohacking center, Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives member’s a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage that gently removes excess water, slims the body, and expels toxins to improve the immune system.  Upgrade Labs has earned its popularity with members reporting to have increased strength, stronger immunity, reduced inflammation, increased energy, improved sleep quality, and much more.

With a diverse economy that had seen sizable growth across a number of sectors, Upgrade Labs is looking for franchise partners that are eager to introduce the one-of-a-kind concept to the area. The brand is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit