Weed Man, the fastest growing lawn care company in North America, today announced the appointment of Laura Baker as the company’s new Chief Marketing Officer (CMO).
“We are thrilled to welcome Laura to our executive team,” says Weed Man CEO Jennifer Lemcke. “Laura’s impressive background as a results-oriented leader in marketing brings a wealth of knowledge and experience to the Weed Man brand. She is an excellent addition to our team as we continue to drive growth and build momentum toward our vision of being a billion-dollar company.”
In her previous role as the CMO of Home Hardware Stores Limited, Baker displayed a strong track record of understanding customers and stakeholders to drive sustainable revenue growth. Laura’s focus on brand loyalty and driving traffic to the 1,000+ locally owned stores was pivotal in driving the Scene+ partnership and revitalizing the BeautiTone paint private brand. Before joining Home Hardware, Laura was the Head of Marketing for Edward Jones Canada, the Sr. Vice President of Marketing at Sleep Country Canada, and led Digital Marketing at Tim Hortons.
About her new role with Weed Man, Baker said, “I am thrilled to join the Weed Man team. The brand is a leader in the market and I look forward to continuing to support homeowners with their lawn care needs.”
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