Australia’s leading fresh, fast-food chain, Roll’d Vietnamese is taking their brand global by bringing its brand of fresh Vietnamese fare to Salt Lake City, USA in May 2022! This will be Roll’d’s first international store and include seeing key members of their Australian team relocated to launch and grow Roll’d within the US market, with sights set on Canada, the UK, France, Japan and New Zealand to follow.


As the youngest and fastest growing state in the United States, Utah is the perfect location for Roll’d’s international expansion. Salt Lake City residents will fall in love with Roll’d’s affordable and delicious menu options, especially with its offering of fast and fresh meals including traditional Vietnamese noodle soup (Phở), Solider (Roll’d rice paper rolls), bánh mì (Vietnamese baguettes), bún (noodle salad) and gỏi (salad).


The success of Roll’d boils down to the creative, precise and tenacious mind of founder, Bao Hoang. Along with his cousin Tin Ly and friend Ray Equieres, Hoang opened the first Roll’d Vietnamese in Australia in the heart of Melbourne’s CBD in 2012 as a bid to knock the famed sushi roll off its pedestal.

Hoang comes from a family of incredibly hardworking refugees.