C4 Energy Becomes Proud Energy Drink Partner to National Boutique Fitness Brands
Row House and Rumble, two of Xponential Fitness’ (NYSE: XPOF) powerhouse brands, announced today that C4 Energy, one of the fastest-growing energy drink brands in the United States, is their new proud energy drink partner. Created by Nutrabolt, the Human Performance Company, C4 Energy®, and C4 Smart Energy® will now be available at participating studios nationwide.
Row House is the nation’s largest network of rowing workout studios, and their group classes offer high-energy, music-driven rowing intervals combined with floor-based strength exercises. The workout is low-impact and suitable for people of all fitness levels. Row House deeply values community with its classes taught and executed in synchrony.
“Row House is a tight-knit community of engaged members committed to their health and fitness, and our partnership with C4 Energy will help take their workouts to the next level,” said Nik Kish, President of Row House. “We’re very selective about the products we make available in-studio to our loyal members, so this partnership is an indication of our strong support of the C4 Energy brand and what they stand for: fueling mental and performance energy for the outperformers and overachievers who are working tirelessly to unleash their potential.
“We are so proud to partner with fitness studios that truly support their members in unlocking their limitless potential,” said Senior Vice President of Sales at Nutrabolt, Aaron Heidebreicht.