Zaxby’s, the rapidly growing Georgia-based QSR franchise, now with over 930 locations, is thrilled to announce a recent franchise signing that will lead the company into a new frontier out west in Phoenix. This expansion marks Arizona as the 21st state for the brand.

 “This is such an exciting time for us,” says Bert Lane, Zaxby’s Vice President of Development. “Not only are we seeing growth in our tried-and-true Mid-Atlantic states and Southeast, but we’re thrilled to expand our footprint in the western part of the United States.”

 Taking full advantage of the new incentives are husband and wife entrepreneurs Brian and Jessica Nelson, opening the new territory in Phoenix. They plan on developing six locations in the next five years in the East Valley of Phoenix, which encompasses the Queen Creek, Chandler, Gilbert, and Mesa areas. Current plans call for the first store to open in the fall of 2024, with the second in the spring of 2025, and four more locations by 2027. Both Brian and Jessica have extensive histories in the restaurant industry, are longtime fans of Zaxby’s food, and feel ready to take on this challenge.

 “We are looking for our next venture to pour our heart, soul, knowledge, and resources into,” said Jessica. “Zaxby’s has a high standard of excellence, which is important to us, while a lot of businesses seem to be compromising or lessening their standards. It is literally the only casual dining establishment I will eat at due to the quality and freshness of ingredients — big, longtime fan!