In the heart of Streetsboro, Ohio, a new family-owned business is not just serving up delicious frozen treats; it’s building a legacy. Jim Myers, a seasoned restaurant executive with 41 years at Burger King, alongside his wife Karen and their two adult sons, Danny and Jay, took an exciting step by becoming franchisees with Rita’s Italian Ice & Frozen Custard. This decision has not only opened a new chapter in their professional lives but has also deepened their family bonds in ways they never imagined.

The Family Business Dream

For many, the idea of going into business with family can evoke mixed feelings—balancing personal relationships with professional responsibilities is no easy feat. However, the Myers family approached this venture with a clear vision: to create something meaningful together. They chose Rita’s because of its strong brand legacy and proven systems, which they believe provide a solid foundation for building a successful family business. Jim saw this as an opportunity to not only serve delicious treats but also to establish a legacy for his family—one rooted in community and shared experiences.

Each family member has taken on a distinct role that plays to their strengths. Jim and Karen focus on the financial aspects, ensuring the operation runs smoothly. Danny is diving into operations and team management, while Jay handles social media and IT needs. This division of labor allows each member to contribute to the business’ success as well as grow individually.

 

 

Transforming the Community

Their journey began with a crucial decision: choosing the right location for their Rita’s Italian Ice franchise. The building they found in Streetsboro had been vacant for nearly two decades. Rather than seeing it as a drawback, the Myers family viewed it as an opportunity with the potential to transform into something special.

The transformation of the neglected building into a vibrant Rita’s location has resonated with locals. The family worked diligently to create a space that invites customers in, featuring a drive-through for added convenience to ensure that people could enjoy their treats year-round.

As the shop quickly became a beloved spot in the community, the Myers family has also focused on providing job opportunities as hiring local residents is a significant part of their mission.

Communicating, Learning and Growing Together

Throughout their first year of operation, the Myers family has embraced a culture of continuous learning. Drawing from Jim’s extensive experience in the restaurant industry and supported by Rita’s 40+ years of brand legacy, they have implemented strategic systems and processes that align with the franchise’s proven support structure, ensuring their success.

Monthly P&L meetings keep them informed about the financial health of the business, while technology tools like Home Base help manage staffing efficiently. Rita’s provides resources and training that empower franchisees to drive growth, allowing the Myers family to focus on delivering quality products and exceptional service. 

Their investments in these systems have enabled them to streamline operations and maintain high standards. However, the real key to their success is their commitment to one another as a family—showcased by celebrating victories together and learning from setbacks. Running a family business isn’t without its challenges. 

The Myers family emphasizes the importance of communication and setting clear expectations to navigate these hurdles effectively. They have established an open line of communication to discuss business progress, address concerns, and celebrate achievements. This practice not only helps them stay aligned professionally but also reinforces their family bond.

A Legacy for Future Generations

As the Myers family looks toward the future, they are already planning for expansion, with aspirations to open more Rita’s locations in the surrounding area. Jim envisions a scenario where he and Karen can eventually pass the business down to Danny and Jay.

In preparing for this eventual transition, Jim and Karen prioritize teaching their sons about every aspect of running the business. This is about more than just profits – they are instilling values and principles that will guide Jay and Danny throughout their lives.

Words of Wisdom for Aspiring Family Franchisees

Reflecting on their journey, Jim has valuable advice for those considering entering the world of family business. “Embrace your family dynamics and set clear roles from the start. Open communication is key,” he emphasizes. “And don’t shy away from challenges; they can often bring you closer together.”

The Myers family’s journey with Rita’s Italian Ice & Frozen Custard is not just a story about business success but a story about the power of family, collaboration, and shared dreams. As they scoop up treats and create joyful moments for their community, they are building a legacy that will last for generations though this sweet adventure that is just beginning.