Altitude Trampoline Park to Scale Franchise Growth to Breathtaking New Heights in 2022
Expansion set to catapult Altitude Active Indoor Entertainment Brand
Altitude Trampoline Park is feeling fly in 2022…lifting off high atop the indoor entertainment industry with its franchise growth strategy that will continue to expand the brand’s footprint nationwide.
Kicking off the new year with momentum building from 2021, Altitude Trampoline Park plans to open in 10 new markets in 2022, closing in on 100 parks nationwide. From Northern Florida, Michigan, Pittsburgh Suburbs to the New Orleans Area, the nation’s leader in family-friendly, active indoor entertainment parks will soon expand in key U.S. markets. Plus, Altitude is proving to be a preferred conversion option for parks that are re-opening as they rebound from pandemic pressures. With comprehensive Altitude Corporate support, established venues in leading markets such as Cincinnati, Ohio and Tallahassee, Florida and others are rebranding early this year.
“Our leadership team is simply unmatched in the entertainment park franchising segment and we’re ready to take the brand to the next level,” said Mike Rotondo, CEO of Altitude Trampoline Park. “We’ve put countless hours into reinforcing our position as a dominant player in our space and have set Altitude Trampoline Park on a course that will keep us out ahead for years to come.”
The leadership team has recently grown with the promotion of experienced industry professional, Amy Phillips, to the role of President. Phillips joined Altitude Trampoline Park in 2020, and quickly rose through the ranks to Chief Marketing Officer. She sprang into action with major brand-wide initiatives such as Altitude Trampoline Park’s widely successful membership program, which drove double-digit sales increases in 2021 compared to 2019 at several participating locations. Her work also has resulted in overarching, company changing initiatives like a partnership with the American Heart Association as well as a call center to streamline event and party booking. Her marketing and brand activation prowess only grew over the course of her career as she continuously created and delivered high-flying results through a wide variety of campaigns, including one that earned her national recognition as the American Marketing Association’s “Marketer of the Year” in 2012.
The energy being infused into the business comes on the heels of a year in which it showcased remarkable resiliency. Despite pandemic-induced challenges, Altitude Trampoline Park successfully opened seven new locations. The brand signed multiple franchise development deals near the end of last year to spark fresh location growth in areas such as Lawrenceville, Georgia and Bradenton, Florida.
Additionally, a new guest membership program and strengthened national marketing programs launched in full in 2021, and drove double-digit sales increases compared to 2019 at several of the participating locations. Likewise, last year, brand leadership worked closely with new and existing park suppliers and vendors to update park equipment, introduce new attractions, refresh concessions partners and create additional revenue streams. After overcoming obstacles caused by the pandemic, the brand spent nearly a year analyzing and innovating within its franchise operating systems.
For the brand, making a positive impact the communities its locations serve is just as important as providing an environment that fosters social growth and free play. Altitude is now a proud supporter of the American Heart Association’s “Life is Why” campaign . Throughout the year, Altitude will host events, fundraisers, and programs to support the mission of the American Heart Association, the world’s leading nonprofit organization focused their relentless pursuit of longer, healthier lives. The sponsorship kicks off with Altitude’s Commit to Fit program featuring Fit Fun Facts, fitness programming, American Heart Association paper heart sales and more. The initiative will culminate in a key event, the first-ever National Jumpathon, where participating Altitude locations will celebrate the relationship with American Heart and showcase the Jump LifeSM with contests, giveaways, and more.
“Of course creating and maintaining safe, clean and extraordinarily fun environments are top priorities for us, but equal to that is our devotion to supporting our franchisees who are just as passionate about the brand as we are on the corporate team,” said Robert Morris, Vice President of Development for Altitude Trampoline Parks. “Big things are ahead for us, and we cannot wait to hit that 100 park mark and further solidify our brand within the industry and the communities we serve.”
Franchise expansion in 2022 is targeting markets throughout the country, with specific priority for new locations in the Midwest, Great Plains and Southwestern sections of the nation to further increase the brand’s national footprint. Calling upon celebrating all of life’s joyous moments through active, energetic spirit, Altitude Trampoline Park is uniquely positioned to be a home for exhilaration, personal and social growth and wellness. As the only active indoor entertainment park primarily focused on the 5- to 12-year-old age groups, Altitude embraces gravity-defying fun mixed with learning new skills, building confidence, and pushing oneself to exhilarating new heights. The distinctive Jump Life!℠ branding references a state of mind for those who embrace fun, happiness and freedom.
To facilitate Altitude Trampoline Park’s commitment to its young guests and their families, the company provides top-notch support to franchisees through aiding in real estate site selection, construction, design models, financing options and much more. Interested owners looking to invest between $1,497,000 and $4,075,000 in growing with a premier concept are encouraged to inquire. Ideal franchise owners should be individuals or teams desiring to have a positive impact on their community, as well as experienced business leaders that love kids and want to promote active family fun. Altitude Trampoline Park is also a member of the VetFran program, which allows military veterans to receive 50% off of their franchise fee.
To learn more about the Altitude Trampoline Park franchise opportunity, visit https://altitudefranchise.com