Two Decades of Industry Leadership
When America’s Swimming Pool Company (ASP) launched its first franchise in 2005, the goal was simple: bring professionalism, reliability, and high-quality service to an industry that needed it. At the time, pool service options were inconsistent, with homeowners struggling to find dependable providers. ASP set out to change that. Today, ASP is the largest swimming pool maintenance, repair, and renovation franchise in the country, and its commitment to excellence has remained strong for two decades.
The ASP Business Model
ASP’s growth is rooted in a strong, established model and a focus on franchise owner support. What began as a small business has expanded to over 257 locations across 22 states. This growth isn’t just about scale—it reflects the trust ASP has built with homeowners and entrepreneurs alike. ASP prioritizes strategic, high-quality growth. By investing in comprehensive training, technology, and ongoing support, franchise owners gain the tools they need to build thriving businesses. This approach has contributed to steady expansion and long-term sustainability.
Technology That Simplifies Business
Over the past 20 years, technology has played a major role in ASP’s evolution. In the early days, most pool companies relied on paper invoices and manual scheduling. ASP partnered with Pool Brain in 2024, a leading innovator in pool company software, to manage water testing, customer communication, and scheduling with ease. This digital platform helps streamline operations, improve efficiency, and enhance customer satisfaction. Key features include remote data monitoring, scheduling, route optimization, automatic billing, and more. With real-time data tracking and automated service reports, franchise owners can focus on delivering high-quality service while reducing administrative burdens. By embracing technology, ASP has modernized the industry and attracted entrepreneurs looking for a smart, scalable business.
Staying Ahead of Industry Trends
The pool industry has evolved significantly in recent years, and ASP continues to lead the way in adapting to these changes. Eco-conscious solutions like salt chlorine systems, energy-efficient pumps, and solar heating are becoming more popular. Smart pool technology is making maintenance more intuitive, with AI-powered systems that monitor water chemistry and detect potential issues before they arise. Homeowner expectations have shifted—transparency, convenience, and reliable service are more important than ever. By staying ahead of these trends, ASP helps its franchise owners position themselves as industry leaders.
The introduction of a Construction Division in 2023 has allowed the brand to offer a wider range of services, including pool construction and renovation. This division is supported by strategic hires and partnerships with leading suppliers, ensuring franchise owners have access to the best resources and training. ASP’s commitment to innovation extends to its embrace of eco-friendly technologies and practices, positioning the brand as a leader in sustainable pool care.
Recent Growth and Expansion
ASP has continued to expand its footprint across the United States. This growth is a testament to the brand’s robust business model and increasing demand for professional pool services. Additionally, ASP welcomed 12 new franchise owners and expanded across 26 territories in 2024. This momentum highlights the brand’s ability to attract entrepreneurs and help them succeed through comprehensive training and ongoing support.
The Future of ASP
As ASP celebrates its milestone franchising anniversary, the brand continues to expand, focusing on enhancing service offerings, driving innovation, and creating opportunities for new franchise owners. The labor market is evolving, and pool service is no longer just a seasonal job—it’s a career path. That’s why ASP is investing in training programs that help service technicians build lasting careers in the industry. America’s Swimming Pool Co. equips franchise owners and their employees with extensive training through its Pool School program where franchisees learn everything from Green-to-Clean service process to regular maintenance, repair techniques, and other crucial aspects of the business – no prior experience required.
Why Entrepreneurs Choose ASP
At the heart of ASP’s growth is a commitment to quality service, strong franchise owner support, and continuous innovation. Being part of a leading parent company of home service franchises has exclusive benefits. Franchise owners receive ongoing marketing support, increased purchasing power, brand recognition that establishes trust in the community, and opportunities to network with like-minded franchise owners.
For 20 years, ASP has helped homeowners enjoy safe, well-maintained pools while providing business owners with an established system designed for growth. Looking ahead, ASP remains committed to expanding opportunities, strengthening its network, and continuing to elevate standards within the industry.
By Jimmie Meece, President of America’s Swimming Pool Company