Q: Denny, you and your team have deep experience in the rent-to-own space. Can you share a bit about your background?
A: This sector of the industry is certainly unique and my experience in the furniture business started in 1989 as a delivery driver for a small independent store, Granny’s Furniture. For the last 30 years, I’ve worked in the industry across a number of roles including manager in retail, regional manager in the multi-unit, rent-to-own space overseeing most Aaron’s in Indiana and leading various initiatives. However in 2024, I made the move to Buddy’s as an operating partner and it’s been an incredibly rewarding experience being able to call this business my own.
Q: What drew you to Buddy’s?
A: The ability to control my own destiny. In my previous roles, I felt that I lacked full autonomy over my financial future. At Buddy’s, the effort I put in directly impacts my success and allows me to build something that benefits my family long-term. My partners and I discussed this opportunity for over a year before making the decision, and ultimately, the freedom to make a direct impact on our business and community was the deciding factor.
Q: The grand opening of Buddy’s in Kokomo was a big success. How do you feel it introduced you to the community?
A: The grand opening did a great job of establishing our presence in the community. I believe we’re really starting to feel the effects of customers knowing who we are, where we are, and what we do. The initial launch was fantastic, and now we’re seeing continued customer engagement as a result of that exposure—it’s been an exciting journey so far.
Q: What makes Kokomo an ideal location for Buddy’s?
A: We’re in a high-traffic area with a lot of surrounding businesses that complement what we do. Our plaza includes a Dollar Tree, several restaurants, a gym, and a Starbucks—so there’s a lot of foot traffic. Additionally, our location is more geographically convenient for our customer base compared to competitors. We’re closer to where they live, and we offer a convenient, one-stop shopping experience.
Q: Have there been any memorable interactions with customers since opening?
A.: Absolutely. One of the most uplifting things has been seeing customers from my previous roles choose to follow me to Buddy’s. Rent-to-own sometimes gets a bad reputation, but when customers recognize that we’re here to provide quality products and exceptional service, it makes a difference. I’ve had many customers express excitement that I’m now an owner, rather than just a manager at a large corporation. That connection and trust have been invaluable.
Q: Can you share more about any plans to expand?
A: While we aren’t disclosing our next location just yet, we do have plans to grow in Indiana. We want to build a strong, sustainable business that continues to serve communities with quality products and outstanding service.
Q: What do you hope to accomplish through your ownership with Buddy’s?
A: I’ve always believed in the idea that helping people access things they otherwise might not be able to get is a powerful mission. At Buddy’s, we aren’t just making sales—we’re helping customers improve their homes and lives. The experience is far more fulfilling than any other job I’ve had. While there are challenges, nothing compares to the satisfaction of building strong customer relationships and knowing we’re making a real difference.