How a QDOBA Franchisee is Growing a Multi-unit Family Legacy Rooted in Values, Vision, and Family
It’s often said entrepreneurs should never mix business with family or friends. But for one budding QDOBA franchisee, this could not be further from the truth. Doug Kramer is ready to take the reins of the family business, but make no mistake, these reins were not handed to him—they were earned. And now, the integration of family and friends has fueled both the purpose and the performance of his growing franchise business.
A Legacy Begins
In 2004, Stan Kramer, Doug’s father, was ready for a new chapter. Newly retired, he was looking for his next challenge. He and his family lived in Colorado and noticed QDOBA locations opening nearby. While other fast-casual Mexican chains were familiar, QDOBA stood out for its flavor, atmosphere, and clear potential. Stan opened four locations in Oregon while still based in Colorado. Several years later, Stan and his wife moved to Portland for what was supposed to be a 90-day trial. Stan completed QDOBA’s franchisee training, overhauled management, and focused relentlessly on guest experience. The results were immediate: stronger sales, improved operations, and a renewed sense of purpose.
Growth, Grit, and Generational Vision
As a young adult, Doug Kramer was trying to carve his own path. After trying his hand at retail and finance, he realized he wanted something more meaningful. A conversation with his father sparked the idea of joining the family QDOBA business, but Doug was determined to earn his place. He didn’t want to be handed anything. Doug moved to Nebraska, worked for a local QDOBA franchisee, and spent two years learning the business from the ground up. By 2008, he was back in Oregon, running shifts and soaking up every aspect of operations. A year later, he became a general manager, which was his first true leadership role.
Doug’s role quickly expanded to a regional leadership role. He’s held the position for 13 years, overseeing the ten family-owned QDOBA restaurants. From navigating the complexities of growth to steering the business through the pandemic, Doug became a steady hand in turbulent times.
Now, Doug is stepping into a new chapter of his own. He recently launched QMex Ventures Inc., his own franchise entity, and opened his first QDOBA location. The restaurant is off to a strong start, and Doug is already planning for additional restaurants and continued growth. He’s actively scouting new sites and preparing to absorb his father’s company. He also plans to acquire full ownership of three locations currently co-owned with a third partner. Once the transition is complete, Doug will be at the helm of a nearly 15-unit operation.
Leading with Purpose, Building for the Future
But for Doug, growth isn’t just about numbers. It’s about people. The company culture he and Stan have built is deeply rooted in family values—because when it comes down to it, they are a family business. Employees are treated like extended family, with team outings, holiday celebrations, and a shared sense of purpose.
“We don’t talk shop at family dinners,” Doug says. “But we bring that same care and connection into the business. That’s what makes it work.”
Doug’s leadership philosophy is grounded in authenticity, empathy, and a clear sense of identity.
“One of the most meaningful lessons I’ve learned from Stan is to know who you are and what you stand for,” he says. For Doug, that means being a family man first. His wife and three-year-old daughter are his anchor, and the reason he works so hard to build something lasting.
That same care extends to his team. Doug leads with a people-first mindset, and it’s the culture of openness, support, and family that has helped the business thrive and retain talent in a competitive industry.
Looking ahead, Doug envisions QMex Ventures becoming one of the strongest franchise operations in the QDOBA system.
“I want to be the guy people recognize at the conference—the one who’s been through it all and kept building,” he says.
With a strong foundation, a clear vision, and a deep commitment to values, Doug is not just growing a business; he’s building a legacy.