Leading Fitness Franchise Bolsters Team with National Sports Media & Marketing Veteran
D1 Training, a leading fitness concept that utilizes the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitness-minded adults, announces the appointment of Dom Bonvissuto as Director of Media & Content.
Bonvissuto brings more than two decades of experience in sports media and marketing to D1. Since starting his journalism career in 2001 at The (Nashville) City Paper, where he profiled D1 founder Will Bartholomew in 2003, Bonvissuto has spent time writing and editing content at:
- Sports Illustrated (NFL Editor, SI.com, 2006-11)
- National Football League (Senior Editor, NFL.com, 2011-13)
- The MMQB (Editor, 2014-18)
- NBC Sports (Editor, Football Morning In America, 2018-22)
- Fox (Senior Editor, OutKick, 2022-24)
Most notably, Bonvissuto spent 13+ years editing NFL writer Peter King’s signature column, Monday Morning QB (and later Football Morning In America). When King retired in 2024 after a 40-year career as the nation’s premier NFL journalist, King called Bonvissuto “the best editor I’ve ever had.” Bonvissuto led on-site coverage at several Super Bowls and NFL drafts and combines and established himself as a trusted resource and confidant for writers and reporters across the industry.
In addition to his work in online sports media, Bonvissuto also brings to D1 his experiences in sports lifestyle and marketing. In 2017, Bonvissuto joined BreakingT, a moment-driven sports apparel company. He was named Director of Marketing in 2018, the brand’s fourth full-time employee, and helped lead 30x revenue growth in four years and established a national identity for the brand.
As Director of Media, Bonvissuto will be responsible for overseeing and implementing D1’s national content strategy and helping establish the brand’s voice and tone. Bonvissuto also will lead a national email newsletter for D1 and work with the company’s 115+ franchise locations and 30,000+ member athletes.
“I sought out D1 Training because of past connections and immediately saw huge possibilities,” Bonvissuto said. “D1 sits at the intersection of sports, fitness and lifestyle, and I can’t wait to help bridge those three areas and maximize opportunities through smart, meaningful content.”
D1 Training has over 115 facilities open nationwide, with more than 250 in development.
The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 – where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity. With vast whitespace across the country, eager and passionate franchisees are flocking to the franchise opportunity and growth potential.
“We are thrilled to add someone of Dom’s caliber and character to our team,” D1 Training founder and CEO Will Bartholomew said. “His experience in sports media and marketing will be a valuable asset as D1 continues to grow nationally. Between Dom’s past and D1’s future, the possibilities are limitless.”
All D1 Training locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.
About D1 Training
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training began franchising in 2017. The brand has grown to more than 100 locations currently open, with well over 100 additional locations in various stages of development. The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, was named a Top 30 Gym in America by Men’s Health Magazine and made an appearance on The Inc. 5000 which ranks the fastest growing private companies in the nation. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.