Why is now the right time to enter the Canadian market?
Canada represents a natural progression for Studio Pilates International. Canadians’ emphasis on health, wellness, and community aligns seamlessly with our brand values. This market offers a significant opportunity to introduce something fresh, impactful, and dynamic to the fitness industry. With increasing demand for accessible, high-quality, and time-efficient workouts, our reformer Pilates classes are a perfect match.
This move isn’t just about market potential — it’s about readiness and alignment. After decades of refining our systems, training, and support, we’ve created a framework that gives franchisees the best chance for commercial success. With proven results in other markets and growing recognition of reformer Pilates globally, now is the ideal moment to expand into Canada. Our approach is intentional and driven by a passion for making a real difference, not merely about growth.
Moreover, our direct-to-founder franchising model ensures that Canadian franchisees will receive expert guidance and mentorship to thrive. We’re ready to transform how Canadians approach fitness, one studio at a time.
How long have negotiations been in progress?
Entering a new market requires thoughtful planning. Over the past 18 months, we’ve conducted extensive research, strategic planning, and, most importantly, connected with the right people in key areas. Success in a new market relies on identifying franchise partners who share our vision, embody our values, and are ready to lead.
We sought partners who are not only franchisees but also community builders, passionate about delivering exceptional experiences and creating lasting impacts. This deliberate, strategic approach ensures that our Canadian launch will be as impactful as it has been in other markets. It’s about building a strong, mission-driven network of operators who make reformer Pilates accessible and transformative for clients of all fitness levels.
Who are the Canadian partners, and what is their background?
Our Canadian expansion is supported by outstanding franchise partners who share our commitment to excellence and community engagement. They come from diverse professional backgrounds but are united by a passion for the brand and a desire to positively impact lives in their local areas.
Currently, our Langley, British Columbia studio is actively serving its community. Studios in Oakville, Ontario, and Calgary, Alberta, are in the planning and construction phases, set to open in 2025. Each studio is led by a team of highly trained professionals dedicated to delivering exceptional Pilates experiences and fostering positive change in their neighborhoods.
These partners bring a wealth of expertise and share a deep alignment with our mission, making them ideal ambassadors for Studio Pilates in Canada.
What countries has Studio Pilates expanded to, and what was the timeline?
- Australia: First location in 2002, franchising began in 2012.
- New Zealand: Expanded in 2014.
- China: Entered in 2018.
- USA: Launched in 2020.
- UK: Expanded in 2023.
- Canada: Entered in 2024.
What lessons have been learned from past expansions, and what challenges might arise in Canada?
From expanding globally, we’ve learned that people share a universal desire to feel strong, healthy, and empowered. Regardless of location, customers seek workouts that fit their schedules, deliver tangible results, and foster confidence. This universal appeal has been central to our success.
That said, unique challenges exist in each market. In Canada, for instance, long winters may influence how people approach indoor fitness routines. Our studios are designed as welcoming, vibrant spaces that inspire movement, regardless of the weather.
Ultimately, the foundation of our success is consistency. Our approach prioritizes how we make people feel — confident, strong, and connected to a supportive community. This focus has allowed us to thrive in various markets, and we’re confident it will resonate in Canada as well.
Studio Pilates International’s mission is simple yet bold: to change how the world works out. We aim to make reformer Pilates as mainstream and accessible as going for a run or visiting the gym. Our vision, embodied in our Million People Plan, seeks to have one million people per week benefiting from our classes by 2035, supported by 2,500 franchisees worldwide.
Beyond fitness, Studio Pilates is about transformation — helping people discover their potential, whether they’re beginners or elite athletes. We’re committed to building a global network of passionate franchisees who are supported, trained, and empowered to succeed while delivering unparalleled client experiences.
Our ultimate goal is to make Studio Pilates a household name, synonymous with quality, excellence, and results. We’re well on our way, growing one studio, one country, and one community at a time.