Matthew Ord never imagined that his career in global financial services would take him into the world of commercial kitchen exhaust cleaning, but as the new franchise owner of Kitchen Guard in Charlotte, NC, he is ready to make a significant impact. His journey to this point is a blend of personal passion and professional expertise, driven by a deep commitment to safety and service for the Charlotte community.
Growing up, Matthew’s father was a firefighter for over 30 years, and the stories of the dangers and destruction caused by grease fires were a constant reminder of the importance of fire safety. His father often emphasized that grease fires were the scariest and most destructive, a lesson that stayed with Matthew throughout his life.
For the past 25 years, Matthew has thrived in financial services marketing, working with some of the largest global asset management firms. He has always focused on building strong connections and simplifying complex systems, skills he now channels into his new venture with Kitchen Guard. This unique blend of marketing expertise and a deep-seated commitment to safety makes him the perfect leader for this new franchise.
Matthew’s goal is to be more than just a service provider; he wants to be a consultative partner in safety for the local restaurateurs and kitchen operators. The more complex the job, the better. He believes Kitchen Guard can provide value and protection beyond mere compliance by offering a comprehensive suite of services, from hood cleaning and filter exchanges to green steam cleaning and repairs. The team of certified technicians at Kitchen Guard of Charlotte is dedicated to delivering exceptional service around the clock, with 24/7 emergency support available.
Kitchen Guard offers extensive cleaning services that deliver value and protection beyond compliance and with a level of professionalism uncommon in the industry. Unlike other providers, Kitchen Guard adheres to the highest standards set by the National Fire Protection Association (NFPA), ensuring that every commercial kitchen it serves is clean, safe from fire hazards, and compliant with all local, state, and federal regulations. This distinction is crucial for restaurant owners and kitchen operators seeking to protect their investments and maintain a secure environment for employees and patrons.
From Matthew’s point of view, the value proposition of Kitchen Guard is built on several key pillars that he implements at every service level and with every customer interaction: Quality, Safety, Consistency, B2B Pure-Play, and Legacy.
- Quality: Kitchen Guard stands out in the industry by adhering to the stringent standards set by the National Fire Protection Association (NFPA). Every service provided, from hood cleaning and filter exchanges to green steam cleaning and repairs, is performed to the highest standards. This ensures that every kitchen they serve is not only clean but also free from fire hazards and fully compliant with all local, state, and federal regulations.
- Safety: Safety is at the core of Kitchen Guard’s mission. Maintaining the highest standards of cleanliness they help prevent the most common and dangerous type of commercial kitchen fire—grease fires. This protects the investments of restaurant owners and kitchen managers and ensures a secure environment for employees and patrons.
- Consistency: Consistency is crucial in the commercial kitchen exhaust cleaning industry. Kitchen Guard’s team of certified technicians is trained to deliver the same high level of service every time. This consistency ensures clients can rely on Kitchen Guard to maintain their kitchens to the highest standards, reducing fire risk and ensuring compliance.
- B2B Pure-Play: Kitchen Guard is a true B2B pure-play, focusing solely on the needs of commercial kitchen operators. This specialization allows them to develop deep expertise and tailored solutions that address the industry’s unique challenges. Matthew’s background in B2B marketing has equipped him with the skills to build strong, long-lasting relationships with clients, ensuring that they receive the best possible service.
- Legacy: Matthew is particularly passionate about the legacy aspect of Kitchen Guard. By building his team from the veteran and first responder community, he ensures a high level of technical expertise and reliability and gives back to those who have served their communities. This approach enhances the quality of service and fosters a sense of pride and community involvement.
Kitchen Guard’s entry into the Charlotte metro market marks an essential milestone in the company’s mission to elevate the standards of commercial kitchen exhaust cleaning. With Matthew at the helm, restaurants, hospitals, hotels, entertainment venues, and educational institutions in the Charlotte metro area can look forward to a new level of professionalism, consistency, and safety in their kitchen operations.
Matthew is passionate about the value proposition of Kitchen Guard. He believes that by ensuring the highest standards of cleanliness and safety, Kitchen Guard can help protect the investments of restaurant owners and kitchen managers while also maintaining a secure environment for both employees and patrons. His vision is to create a partnership where safety and service go hand in hand, fostering a community where businesses can thrive without the constant threat of fire hazards.