When Tanja Subotic, her husband David, and their business partner Jonathan Williams founded Go Greek Yogurt in 2012, they weren’t just opening a yogurt shop. They were creating a movement rooted in slow living, nourishment, and connection. Inspired by the simplicity and warmth of the Mediterranean lifestyle, the trio set out to bring a taste of authentic Greek culture to Beverly Hills.
Over a decade later, Go Greek Yogurt has evolved from a neighborhood favorite into a globally celebrated lifestyle brand with 14 locations across the United States and the Middle East—and a devoted following that includes everyone from Jennifer Aniston and Gigi Hadid to the Kardashians.
A Taste of the Mediterranean, Wherever You Are
At Go Greek Yogurt, the philosophy is simple: food should make you feel good—body, mind, and spirit. The brand offers fresh and frozen Greek yogurt, smoothies, and savory bowls, all made with high-quality, minimally processed ingredients sourced from Europe. Every bite embodies the brand’s guiding principle of “meraki,” creating with passion and purpose.
The result? A modern, elevated yogurt experience that goes far beyond a traditional frozen yogurt shop. Guests come not just to indulge, but to slow down, connect, and recenter.
The Spark That Started It All
For Tanja, the concept was born out of a love for the Mediterranean way of life. “When I was in Greece, I was struck by how everything was intentional,” she recalls. “People took time to savor, to connect, to live.”
Together with David, a longtime entrepreneur, and Jonathan, a Greece native, the team brought that philosophy to life through an artisanal menu designed around the balance and nourishment of the Mediterranean lifestyle.
When the first Go Greek Yogurt opened its doors in Beverly Hills, it quickly became a community hub—one of the first in the sector to combine fresh, wholesome food, rooted in purpose. Lines formed, conversations flourished, and the brand’s loyal following was born.
From One Store to a Global Family
Word spread fast. Celebrities and locals alike flocked to Go Greek Yogurt for its crave-worthy yet mindful offerings, and soon the team was fielding requests to open more locations.
The brand’s second U.S. location opened in Santa Monica in 2017, followed by its first international franchise in Saudi Arabia in 2021. By 2024, Go Greek Yogurt celebrated another milestone: the opening of its first U.S. franchise location in Studio City, California.
Today, the brand spans six locations across the U.S. with outposts in Miami, Newport Beach, and Santa Monica, and international locations in Saudi Arabia and Kuwait.
Through every phase of growth, Go Greek Yogurt has remained committed to partnering with franchisees who share its purpose and passion. “When you open a Go Greek, you’re joining a living story – one built on authenticity, health, and connection,” says Tanja. “It’s not just a business, it’s a way of life. We want every partner to feel that same sense of pride and purpose.”
A Franchise Model Built on Intention
Go Greek Yogurt’s franchise system is designed with simplicity and scalability in mind. Stores require no full kitchen or cooking equipment, and operations are streamlined through a centralized supply network that ensures product consistency and quality across locations.
The concept also offers flexibility—franchisees can choose from traditional storefronts, kiosks, or mobile units, allowing for diverse entry points into the brand depending on market and opportunity.
Behind every franchisee is a deeply supportive brand team. Go Greek Yogurt provides comprehensive onboarding, marketing, and operational support, empowering owners to run efficient businesses while staying true to the brand’s core values of authenticity and excellence.
As Tanja puts it, “We see every franchise partner as family. Our success is shared and our purpose is collective. It’s about building something that enriches lives, one community at a time.”
Marketing With Meaning
Go Greek Yogurt’s storytelling is central to its success. The brand doesn’t just sell yogurt; it shares a philosophy of intentional living. Marketing initiatives focus on lifestyle, connection, and culture, brought to life through vibrant collaborations and community experiences.
Partnerships have ranged from luxury beauty brand Mane by Jen Atkin to experiential activations with Miami’s Hyp marketplace, all designed to engage new audiences and expand awareness. The brand’s growing earned media and social presence reflects a passionate global community that celebrates food, culture, and conscious indulgence.
What’s Next
Looking ahead, Go Greek Yogurt is focused on thoughtful, sustainable growth. Through the end of 2025, stores will open in Brentwood (CA), Dubai Mall (UAE), Dubai Jumeirah (UAE), Khobar (Saudi Arabia), and Jeddah (Saudi Arabia). The brand is also eyeing locations in Laguna Beach and Palm Springs in partnership with Sweetzer Capital.
Each new outpost honors its local community while preserving the brand’s commitment to quality, wellness, and connection. From a single Beverly Hills storefront to a global lifestyle movement, Go Greek Yogurt has built a franchise model that’s as intentional as the brand itself.
As Tanja sums it up: “Our mission has always been to celebrate life in every bite—to bring people together through food that is delicious , nourishing, and full of heart. Franchising has allowed us to share that joy around the world, one spoonful at a time.”