According to Angi.com’s State of Home Spending Report, homeowners spent around $9,500 on average for home improvements in 2024, and 93% of homeowners are planning new home improvement projects in 2025. With that in mind, joining a home improvement franchise could be a lucrative investment for entrepreneurs looking for a stable investment opportunity.
Here to talk with us about how entrepreneurs can capitalize on the popularity of home improvements and what trends to watch for in the home improvement space is David Dunsmuir, president of Gotcha Covered, the premier provider of custom window treatments in North America.
Q: In your opinion, why should an entrepreneur consider investing in a home improvement franchise in 2025?
David: Home improvement is a stable industry regardless of whether the stock market is up or down. In addition, demand remains consistent because people often follow trends to keep their homes up to date with the latest improvements. For example, people will always need window coverings for their homes regardless of the economic landscape. Whether it’s to help keep heat inside their home during the winter or to create a calming ambiance, people will purchase window treatments.
By investing in a home improvement franchise, entrepreneurs have a chance to own a business with lower risk and more opportunities for growth than other volatile industries or verticals.
Q: How can constantly changing trends work to the advantage of potential franchisees as it pertains to operating a successful home improvement franchise?
David: Constantly changing trends mean that home improvement franchise owners have more opportunities for repeat business with their current client list. In the window covering space, new trends in soft or hard window coverings encourage clients to change their outdated look to keep their homes contemporary. With that said, changing trends also create opportunities for new business by generating interest among new homeowners who are just getting introduced to the world of window treatments.
Q: What role does the increase in home values play for franchise owners in the home improvement industry?
David: Rising home values can influence where homeowners want to invest their money and how much they want to spend on home improvements. In hotter markets, some homeowners may only want to make cosmetic changes instead of complete remodels that cost thousands of dollars and require months of waiting. If a homeowner is looking to sell in favorable markets, they may be willing to spend a little more to make upgrades. For entrepreneurs looking to enter the space, there are opportunities to generate revenue in both situations.
Q: As families grow, their needs grow with them. Where can home service brands expand their offerings to meet the needs of new parents, and why does this make investing in a franchise more attractive to potential franchisees?
David: New parents prioritize safety and convenience when growing their families, and they are willing to invest in their home to tailor it to their needs. Home service franchises can expand their offerings to include family-friendly packages, like increased safety upgrades around the kitchen or bathroom.
Many safety-related home updates are targeted at the DIY space. Franchise owners can use this to their advantage by selling parents on the convenience of done-for-you services and the peace of mind that things were installed properly on day one.
Q: If there was one thing you could say to persuade an entrepreneur into joining a home improvement franchise, what would it be?
David: Whether the economy is booming or not, the goods and services sold by home improvement and home service franchises will be in demand. If you are looking to create an empire, establish financial freedom and scale your business, investing in a home service franchise can help accelerate your path versus going it alone.
Q: What advice would you give to entrepreneurs already looking to open a home services franchise in the next year?
David: I would tell them to keep an eye on what’s trending in the market as they open and do their best to follow those trends. Sustainability and automation are two common themes throughout the home services space right now, so it makes sense to highlight your eco-friendly options when making house calls or visiting with a potential customer.
David Dunsmuir is the President of Gotcha Covered, a custom window treatment franchise that has over 160 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com. For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.