Mobile Flooring Showrooms® & Rave-Worthy Customer Experience Setting the Foundation for Franchise Growth


Floor Coverings International has been in business since 1988. Perfecting its business model for more than three decades, it now boasts 224 franchises spanning the United States and Canada. 

As a standout brand in the $48 billion industry, Floor Coverings International has earned the reputation of the No. 1 rated flooring company in North America by Net Promoter Score. 

How has this brand mastered such a remarkable reputation while continuing to expand its franchise footprint?


Who is Floor Coverings International? 

Floor Coverings International is the youngest brand in the FirstService Brands portfolio, offering current and potential franchisees the most opportunity for growth and largest growth trajectory in the industry. 

With the backing of its parent company, Floor Coverings International is on a mission to excel as the No. 1 rated in-home flooring experience in North America. 

The brand specializes in full service residential flooring, and its mobile showroom franchise concept is breaking the mold in terms of traditional customer expectations. With flooring being one of the most valuable updates homeowners can invest in, Floor Coverings International is changing the way people tackle flooring. 

As the leading flooring franchise, Floor Coverings International is dominating the industry with over 400,000 happy customers and counting.


Mobile Flooring Showrooms® & Rave-Worthy Customer Experience as Competitive Advantage 

Driving Floor Covering International’s impressive growth and strong performance is its Mobile Flooring Showrooms and Rave-Worthy Customer Experience. 

The brand’s business model allows franchisees to bring flooring options to customers directly. Unlike big box stores, Floor Coverings International prioritizes quality and selection for customers. The brand has achieved this by pioneering a new way of servicing customers via its mobile showroom concept. 

Customers can browse through a wide selection of flooring options from the comfort of their own homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, Floor Coverings International offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.

Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, Floor Coverings International has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.

The personalized process ensures customers get a solution that is right for them. From the in-home consultation and complete proposal, through the on-time, on-budget, hassle-free installation, to the final walk through, the Floor Coverings International team is there every step of the way until the customer is 100% satisfied. It is this focus on satisfaction and customer-first mentality that has contributed to thousands of reviews with an average of 4.9 stars. The Floor Coverings International team sets clear expectations and delivers on its promises. 

These factors have contributed to the brand’s strong performance. According to Floor Coverings International’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*. 

*Please see Item 19 of the April 2023 Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.


Franchise Development 

With 26 franchise openings and 42 franchise signings year-to-date, Floor Coverings International is ramping up its development efforts with aim to have 250 operating franchises by year-end. 

As franchise development continues to surge, Floor Coverings International is looking for growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. 

“Our experience over the last three decades has allowed us to perfect our business practices,” said Tom Wood, President and CEO of Floor Coverings International. “Our flooring franchise locations build their business on the relationships they have with customers and the high-quality flooring experience our franchise model provides. Franchisees are able to expand within their large, protected territories with our simple-to-run and easy to scale model. Every franchisee has access to our top-notch training and support from our dedicated team of industry professionals.”

When franchisees invest with Floor Coverings International, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service. 



Future Growth 

Looking ahead, the future is bright for Floor Coverings international. With 225-plus locations open across the United States and Canada, the eading flooring brand is looking to expand even further. The development team has an ambitious growth trajectory for the brand with a goal to have 350 franchises over the next five years, with average unit volumes soaring above $2,000,000. 

“With a strong commitment to continuous improvement, we are well-positioned to embark on a journey of accelerated franchise growth and performance,” added Wood. “Our dedicated franchisees are the cornerstone of our success; and together, we will create a thriving network that reaches new communities and transforms countless floors. The path ahead is filled with promising opportunities, and we are determined to make a lasting impact on the flooring industry.”

Floor Coverings International has emerged as one of the most highly regarded flooring companies in North America, thanks to its unwavering commitment to providing a rave-worthy customer experience and Mobile Flooring Showrooms. With a focus on personalized service, quality products, detailed communication, and a seamless installation process, Floor Coverings International has built a solid reputation and positioned itself for remarkable franchise growth.