For more than 30 years, LINE-X has been known as the go-to authority in protective coatings, spray-on bedliners, and vehicle upfitting. But today, the brand is evolving well beyond its legacy roots. With a renewed focus on supporting franchise owners, modernizing stores, and creating a more cohesive national presence, LINE-X is laying the groundwork for its next phase of growth. A big part of that momentum comes from the company’s strategic investment in people and partnerships.
Strengthening the Foundation: New Leadership Driving Franchise Success
Recently, LINE-X announced the promotion of Matt Labuda from Vice President to President, reflecting his expanded role in guiding the company’s overall strategy and operations. Labuda has four years of experience with LINE-X, giving him deep insight into the brand, its franchise system, and its operational strengths. In this new capacity, he oversees the brand’s franchise system, national programs, and long-term growth initiatives, ensuring that LINE-X continues to deliver value to both franchise partners and customers. His leadership provides the strategic vision necessary to unify the company’s efforts across development, operations, and systemwide support.
Two other recent additions to the leadership team, Hannah Erlenbusch, Vice President of Development, and Mike Roberts, Director of National Accounts, have already began making a meaningful impact on how LINE-X supports both new and longtime franchise partners.
Hannah Erlenbusch: Guiding Smarter, Stronger System Growth
As Vice President of Development, Erlenbusch is focused on expanding the LINE-X franchise footprint across the U.S. and Canada, bringing a disciplined and relationship-driven approach to growth. With a strong background in franchise development, she brings deep industry knowledge and an established network that helps position LINE-X competitively in both emerging and established markets. Her experience allows her to identify growth opportunities that align with the brand’s long-term vision while maintaining consistency across the system.
A key part of Hannah’s role is building and leading a high-performing Franchise Development team. She is actively focused on growing and mentoring LINE-X’s Franchise Development Managers, ensuring they are equipped to represent the brand effectively and attract the right franchise partners. By strengthening her team, Hannah is creating a scalable development foundation that supports steady and intentional expansion.
Hannah also serves as a visible ambassador for LINE-X within the franchising community. She regularly attends and participates in major industry events, conferences, and networking opportunities, building relationships and increasing brand awareness across the franchise landscape. Through her leadership, LINE-X’s development strategy is driven by experience, credibility, and connection, allowing the brand to continue growing with purpose across North America.
Mike Roberts: Elevating National Accounts and Strengthening Upfit Partnerships
On the operational and B2B side, new Director of National Accounts Mike Roberts is helping to expand the brand’s presence in fleet and commercial sectors, something that significantly benefits franchisees. Mike joined LINE-X in September 2025, bringing over a decade of experience in sales, operations, and large-scale account management across the automotive and fleet management industries.
His background includes building high-performing national teams, scaling vendor programs, and growing enterprise-level partnerships. That experience directly fuels his goals at LINE-X: advancing the National Accounts program and developing strong relationships with upfit product and service providers that support franchise revenue and customer growth.
Beyond expanding revenue opportunities for franchisees, Mike is working to streamline how the brand manages national partners, reducing complexity and improving operational efficiency across the board. His leadership ensures franchisees benefit from large-scale fleet partnerships, high-value commercial relationships, and a stronger national presence.
Together, Hannah and Mike bring a dynamic blend of development vision and operational execution.
Powering Momentum Through Strategic Partnerships
To complement its growing leadership team, LINE-X has also added in two major partnerships designed to strengthen brand cohesion, improve the customer experience, and reduce friction for franchisees.
redC: Modernizing Stores and Elevating Buildouts
LINE-X recently announced a new collaboration with redC (Real Estate Design & Construction), a full-service group specializing in real estate intelligence, design, renovation, and construction management. With more than 100 combined years of experience, redC is known for delivering modern, consistent, and scalable buildouts for growing franchise brands.
For LINE-X, this partnership means:
- More efficient store design and construction
- Consistent branding and layout across locations
- Support for new franchise buildouts as well as remodels
- A better overall customer experience
redC will guide franchisees through every step, such as site surveys, architectural drawings, permitting, contractor bids, construction management, and final finishes. They’re also offering showroom refresh packages, helping existing owners modernize their spaces with updated fixtures, paint, and flooring.
National Branding: Unifying Exterior Signage and Visibility
In addition to redC, LINE-X has partnered with National Branding, a leader in multi-location signage, shop truck wraps, and branding solutions. This collaboration provides franchisees with a central source for exterior signage, shop truck wraps, and brand elements that keep each location consistent and professional.
Centralizing these services means:
- Faster store openings
- Simplified vendor management
- Cohesive branding nationwide
- Higher-quality signage and wrap execution
National Branding specializes in large-scale rollouts, ensuring the LINE-X identity is executed accurately whether a store is opening in a small town or a major metro area.
These two partnerships and the added expertise of Hannah and Mike, reflect the brand’s commitment to evolving alongside the needs of today’s franchise owners. With new leadership guiding development, strengthened national programs, and partnerships that modernize and unify the brand, LINE-X is entering a new era of franchise support and expansion. The company’s focus is simple: empower franchisees, improve customer experience, and ensure the brand’s next 30 years are even stronger than the last.