Louisville-Based, The Carpet Chemist Signs First Franchisee and Targets Major Cities for Growth in 2022


Forging ahead as a leading carpet cleaning and repair company, Louisville, Kentucky-based The Carpet Chemist continues its path of expansion this year by looking to grow in its home state.


The brand, with a goal to reach 10 or more locations by the end of 2022, is now focusing franchise growth efforts and just signed its first franchisee, Dave Hettiger. Hettiger will expand the brand to Illinois and bring providing The Carpet Chemist’s niche services to LaGrange, Riverside, Brookfield and Oakbrook.



“There’s no other brand out there like The Carpet Chemist — one that does it all, from the repair process to dyeing and from carpet to hardwood floors,” Hettiger said. “Nobody is really doing the whole broad range of things we offer, and they’re not offering the same level of expertise. These days, people want one contractor for basically everything. They don’t want to call three different companies.” 


Hettiger, an Oak Lawn resident, decided to look into potential franchise opportunities in the Chicago area last summer. After his college football career, Hettiger spent time working in almost every industry, from hospitality to construction. His first foray into entrepreneurship started in 2015 when he opened the Broadview protein shake store, The Flex Bar. Now, he’s found the perfect opportunity to grow his portfolio with The Carpet Chemist, the emerging home-service franchise, and provide a much-needed service in his community. This will be Hettiger’s as well as the brand’s first franchise agreement. 


“We could not be more excited to have Dave join us,” said Eric Anderson, President of The Carpet Chemist. “Dave will play a key role in our brand’s history as our first franchisee and we are looking forward to his growth and continued expansion with us.”


The Carpet Chemist is a comprehensive resource for carpet cleaning, repair, restoration, dyeing, and stretching. Trained to meet the Institute of Inspection, Cleaning, Restoration, and Certification standards for water damage remediation and restoration, The Carpet Chemist can clean and repair rugs and upholstery, setting the brand apart from its competitors by making it a one-stop-shop for all carpet concerns.


“There is no direct competition for the services we offer at The Carpet Chemist, and we continue to see incredible growth because of that,” said Brandon Cerrito, founder of The Carpet Chemist. “We take traditional notions of carpet cleaning and amplify the services we offer to include not only incredible cleaning but dyeing and stretching services as well. We even offer air duct cleaning to ensure carpets stay in great condition long after being serviced.”



The Carpet Chemist is a unique low-cost alternative, with startup costs ranging from just $79,000 to $109,000, which includes everything the franchise owner needs to successfully run and scale their business. The brand’s low startup costs and overhead allow franchise owners to quickly turn a profit and expand their business, making it an easily accessible franchise option for those with or without cleaning industry experience. Cerrito and Anderson have also helped refine The Carpet Chemist’s operational model to get new owners up and running quickly, and the range of consumer services it offers makes the business viable in virtually any market. 


“We want franchisees who are passionate and determined about life in general,” said Cerrito. “They want to create something for themselves, have the determination to make it happen and want to build a lasting business with us”

The new Chicagoland location is part of The Carpet Chemist’s plan to award 10 units to franchisees in 2022 and open 5 new locations. The Carpet Chemist is looking to target both new and existing markets including additional territories in their home state of Kentucky but also, Illinois, Ohio and Indiana