Following its recent acquisition of Mister Transmission, Moran Family of Brands, one of the nation’s leading automotive franchise systems, has announced a strategic leadership realignment uniting two highly respected brands under a single North American structure.
The new framework is designed to strengthen franchisee support, streamline operations, and accelerate growth across the U.S. and Canada. This integration allows the organization to combine best practices from both companies while minimizing redundancies and creating a more efficient operational structure throughout North America.
Building One North American Team
At the center of the company evolution is Tony Kuczynski, who has been appointed President of North America for Moran Family of Brands. Kuczynski previously served as President and CEO of Mister Transmission in Canada, where he helped lead the brand through a period of significant growth.
Kuczynski brings more than three decades of automotive, retail, and franchise leadership experience to the role. His career began as a technician before transitioning into the business side of the automotive industry. Prior to Mister Transmission, Kuczynski held leadership roles with several major automotive and retail organizations, including Advance Auto Parts, Ace Hardware, and Canadian Tire.
During his eight-and-a-half years as President of Mister Transmission, the company experienced substantial increases in both systemwide and average store sales while also improving customer satisfaction and operational performance. In his new role, Kuczynski will focus on aligning key franchise support functions across the U.S. and Canada, including marketing, training, technical support, and store operations, as well as unifying processes and elevating performance across the system.
“Being appointed to this new leadership role is an honor and a responsibility I take seriously,” said Kuczynski. “We are bringing together two strong organizations and working as one team with one direction. Our focus is on supporting franchisees, improving how we operate across both countries, and ensuring we deliver consistent value to customers and stores on both sides of the border.”
Leadership Structure Designed for Growth
As part of the realignment, Moran Family of Brands established three core operational pillars intended to support future expansion across North America: Finance & Administration, Franchise Support, and Growth & Development.
CEO Barb Moran-Goodrich will continue leading the company with a focus on finance and administration. Kuczynski will oversee franchise support operations, while Peter Baldine has transitioned from President to Chief Growth Officer and will lead growth and development initiatives.
The leadership structure is designed to create clear operational focus areas while encouraging collaboration between departments. By separating responsibilities into specialized pillars, the company aims to improve efficiency, strengthen franchisee support, and scale more effectively in an increasingly competitive automotive aftermarket industry.
“This alignment allows us to maximize the strengths of both organizations and deliver greater value to our franchisees across the U.S. and Canada,” said Moran-Goodrich. “By combining our resources, expertise, and leadership into one team with a united vision, we are building a stronger platform designed for long-term growth and success.”
Operational Experience at the Leadership Level
In addition to the executive restructuring, Moran Family of Brands announced two key leadership appointments that further reinforce the company’s operational expertise.
Brian Schroeder has been promoted to Chief Operating Officer (COO). Previously serving as Vice President of Operations for Mister Transmission in Canada, Schroeder brings extensive franchise operations experience and a strong understanding of system performance.
Tim Rodifer has also been promoted to Senior Vice President of Operations, Technical Support, and Vendor Management. Rodifer previously served as Moran’s Technical Director and has played an important role in strengthening technical training and support throughout the franchise network.
Together, Schroeder and Rodifer bring more than 60 years of combined experience in franchise operations, technical services, and business management.
One of the most notable aspects of the leadership team is its franchisee background. Both Schroeder and Rodifer are former top-performing franchisees themselves, giving them firsthand insight into the day-to-day realities franchise owners face at the store level.
Positioning for Industry Growth
The leadership changes come as the automotive aftermarket industry continues to experience strong growth across North America. According to Autocare, the industry is projected to reach $664 billion by 2028, driven by factors including longer vehicle ownership, increasing repair complexity, and sustained consumer demand for maintenance services.
For franchise systems operating within the automotive aftermarket, growth opportunities are being fueled not only by market demand but also by the need for trusted service providers capable of delivering consistent customer experiences.
Moran Family of Brands currently operates nearly 200 franchise locations across North America through seven automotive service brands, including Alta Mere, Dr. Nick’s Transmissions, Milex Complete Auto Care, Mister Transmission, Mr. Transmission, Multistate Transmissions, and Turbo Tint.
As the company moves forward under its new leadership structure, Moran Family of Brands is focused on building a more unified and scalable platform that supports franchisee success and long-term growth across North America.