By Kelsi Child, Marketing Manager at FiiZ Drinks
FiiZ Drinks is showing us how brand partnerships, community outreach and LTO pairings are supposed to be done. The fun and fizzy Utah-based specialty soda shop, which recently celebrated its 10th anniversary in June, has led by example with a series of outside-the-box, impactful partnerships. These remarkable campaigns have propelled brand awareness and franchise development while spreading a bit of brightness in the communities their franchisees operate.
The Summer 2024 announcement of FiiZ Drinks’ partnership with Red Bull marks a strategic, significant milestone for the soda franchise, combining its expertise in crafting drinks by design with Red Bull’s iconic energy and flavor profile. Through this partnership, which was unveiled at the start of this summer, FiiZ will be offering exciting beverages featuring Red Bull at all 70 locations nationwide. According to Statista, the global popularity of energy drinks has surged in recent years, driven by a growing consumer demand for functional beverages that provide energy and focus. By incorporating Red Bull’s renowned energy boost and unique flavors into its offerings, FiiZ Drinks demonstrates its commitment to consumer preferences, industry trends, and innovation, an important edge for any franchisor to possess. With a plethora of drink options always being enhanced to keep up with the times, FiiZ ensures that customers can always find the perfect beverage for any occasion.
With a commitment to delighting customers and staying ahead of trends, FiiZ Drinks is excited to partner with Red Bull and showcase an exhilarating range of beverages. Each creation promises a unique fusion of tastes and embodies the strengths of both brands— blending the energy of Red Bull with the playful and optimistic nature of FiiZ Drinks.
The brand has also shown its dedication to the community giveback through its latest cause-marketing initiative, partnering with Make-A-Wish Utah to bring joy and hope to children facing critical illness.
From September 1st to September 30th, FiiZ Drinks ran a special campaign encouraging guests to round up their purchases, with all additional funds going directly to support Make-A-Wish’s mission of granting life-changing wishes for children diagnosed with critical illnesses. One such child is Lachlan, an energetic and adventurous 8-year-old from Utah with a passion for Ninjago and Disney. Diagnosed with leukemia last September, Lachlan has spent the past year bravely battling severe complications. Despite the setbacks, his remarkable progress in recovery has inspired everyone around him. As part of his wish, Lachlan looks forward to celebrating his progress with his family during a trip to Walt Disney World.
To honor Lachlan and all of the brave children supported by Make-A-Wish, FiiZ Drinks also introduced a new drink, Lachlan’s Wish Maker, created by Lachlan himself. This delightful blend of Sprite, Raspberry, Blue Raspberry, Whip Cream, and Yellow Star Sprinkles was featured in all FiiZ locations throughout September, and 100 percent of sales were donated back to the respective local Make-A-Wish chapter in each FiiZ market. A wish, like Lachlan’s, gives children renewed energy and strength, brings families closer together, and unites communities. The partnership between FiiZ Drinks and Make-A-Wish Utah offers customers an exciting opportunity to make a direct impact on bringing the life-changing power of a wish to children in their communities. While FiiZ is not the first franchisor to invest in a cause-marketing campaign, few put the same amount of thought, time, and effort into changing lives on an individual and regional level.
A key part of building the momentum for franchise development is to always bring fun, unique LTOs to the table for all to enjoy. FiiZ Drinks is thrilled to unveil its seasonal “Fall for the Taste of FiiZ” and “FiiZ Frights,” limited-time pumpkin and Halloween-themed special beverages designed to celebrate the flavors of autumn and spooky season. These exclusive offerings feature unique, festive flavors and fun presentations to add a touch of Halloween magic and Fall weather to your favorite drinks. The team is also working on a robust promotional offering for 2025, that will keep FiiZ Fans coming back for more.
Not only has the brand carried out several beautifully crafted beverage campaigns, but they recently appointed franchise titan Scott Ball to steer the ship as company President. This key addition to the leadership team marks a new era in the brand’s journey as FiiZ looks to continue its innovation and growth as it enters its second decade of operation. Ball joins a talented team that is hard at work on a renewed vision and strategy that will strengthen its current franchise network while also bringing the fun and fresh FiiZ experience to new communities across the country. Between intentional brand partnerships, engaging cause-marketing initiatives, creative and relevant seasonal LTO offerings and a strengthened leadership team, FiiZ Drinks is poised to continue its rapid growth, making a splash in the beverage industry as well as the communities they serve.