Photo courtesy of the International Franchise Association. For Propelled brands Snapshot.
Congratulations to Propelled Brands CEO Catherine Monson, who received the International Franchise Association (IFA) Hall of Fame Award at the 2024 IFA convention in Phoenix. The award recognizes a franchisor or franchisee who has contributed significantly to the advancement of the franchise business model and to the benefit of the IFA mission. It is the oldest and most prestigious recognition conferred by the association. Monson was recognized for her exceptional commitment and contributions to the franchising industry.
“This remarkable honor is a collective achievement, shared not only by me but by every franchisee, team member and mentor who has played a role in shaping my career,” said Monson, whose award reflects her steadfast dedication, pioneering leadership, protection of the franchise business model, and her substantial influence within the franchising community.
“My career in franchising has been driven by a passion for small business and franchising and the countless opportunities created by the franchise business model,” said Monson, who has served on the IFA Board of Directors for 15 years and as chair from February 2020 to February 2022, the only two-term chair of the IFA. Past IFA Hall of Fame inductees have included franchise icons including Ray Kroc of McDonald’s Corp; Conrad N. Hilton of Hilton Hotels; David Thomas of Wendy’s International; and others.
In 2021, Monson oversaw the creation of Propelled Brands, a multi-brand franchising company that strategically focuses on empowering growth of service-oriented businesses. With a global network of over 1,300 franchise locations, the brands include FASTSIGNS®, SIGNWAVE®, MY SALON Suite®, Camp Bow Wow® and NerdsToGo®. An outspoken champion of franchising, Monson has represented the franchising industry’s interests before the U.S. House of Representatives, twice, addressing key issues that impact the business model. Her dedicated efforts in advocacy and government relations were recognized when she received the first-ever “FAN of the Year Award” from the IFA in 2015.
“As the next generation of franchise leaders emerges, I am committed to sharing my knowledge for the benefit of franchising,” she said.
Matthew Haller, IFA President and CEO, praised Monson’s exemplary service, noting her volunteer work for the association, her franchisee-centric approach across her brands, and her staunch advocacy for the franchise business model, especially during challenging times such as the pandemic.
As the recipient of the Hall of Fame Award, Monson’s legacy is cemented in franchising history. This award is a testament to her unwavering passion, her innovative spirit, and her profound impact on the world of franchising.