Describe your organisation – how long has it been in operation? when did you start franchising? how many franchisees do you currently have?
We are the only taquito focused multi-unit fast casual concept in the world. The story of Roll-Em-Up Taquitos’ is simple; it began in my childhood home, where my father and I fell in love with my mother, Karen’s, famous beef taquitos. My family and I always talked about opening a taquitos-only eatery, but unfortunately, my mother passed before that dream became a reality. Fast-forward to today, we are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where we sold an average of 3,500 taquitos a day. We opened our second location in Brea, California and our third in Victorville, California. In May, we made the decision to begin franchising and currently have 71 units sold and under development agreement with another 70 in the pipeline. Our next two locations are set to open in the next six months.