“Less Talkin-More Tacos” Mexican Concept Forges Ahead Using Technology as It’s Leader

Talkin’ Tacos, a food truck turned fast-casual Mexican eatery based in South Florida, announced the signing of additional franchise agreements in Washington, D.C. and Atlanta, GA. This news comes after the brand recently signed multi-unit franchise deals in Orlando, Tampa and Jacksonville with additional locations opening in New York. Four additional South Florida corporate locations are set to open in late summer, fall and early 2024 including their first Palm Beach County location in Wellington, Doral, Davie and North Miami. 

Talkin’ Tacos is the brainchild of two South Florida entrepreneurs and childhood best friends, Mohammad Farraj and Omar Al-Massalkhi. The concept started out as a food truck during the height of the COVID pandemic in 2020. As their brand and food truck’s popularity quickly grew, the never-ending lines prompted their expansion into brick-and-mortar locations in Miramar and Coral Springs, FL, and the Brickell and Wynwood neighborhoods in Miami.

“Our expansion into these vibrant cities is a thrilling step forward in sharing the taco love far and wide and is a testament to the love people have for our food,” said Mohammad Farraj, co-founder of Talkin’ Tacos. “Our flexible footprints, high-quality ingredients, and emphasis on speed of service without compromising taste or experience are just some of the reasons why we are so attractive to prospective franchisees.”

Over the course of the past three years, Talkin’ Tacos has adopted various technology integrations that have been delivering industry-leading profitability and impeccable standard of service. The brand’s technology features self-serving kiosks where guests can place their orders efficiently, eliminating the cashier position and allowing faster speed-of-service. Additionally, a Mobile App for iPhone users was recently launched which makes ordering easier with lightening fast ordering, tracking and instant notifications about deals and rewards.


“Our continued growth of our corporate-owned restaurants in South Florida is 100% due to the dedication and passion of our incredible team,” said Omar Al-Massalkhi, co-founder of Talkin’ Tacos. “By expanding our presence, we are not only spreading the joy of tacos but also creating opportunities for ambitious entrepreneurs to be part of our taco family. 

The menu is chef-driven with core items for easy operations, and each location has the option of creating unique specials. It features an array of guest-favorite entrees such as Birria Tacos, Birria Ramen and Birria Pizza along with sides like Street Corn in a Cup. A hallmark of the menu is the beef birria which is braised each day for 12 hours before completing the cooking process. A Talkin’ Tacos meal is capped off with desserts like Cookies and Cream and Dulce de Leche Churros, Tajin & Chamoy gummies and homemade specialty beverages including lemonades, horchatas and mangonadas. 

The startup costs to open a Talkin’ Tacos restaurant begins at $253,000 which includes a $45,000 franchise fee and a 6.5 percent royalty. Prospective franchisees are encouraged to visit https://franchise.talkintacos.net/ , email franchise@talkintacos.net for additional information on franchising and FAQ’s.