Walk through any newly built home in America today and count the technology systems: distributed audio, motorized shades, a security system, a networking infrastructure that has to support a dozen streaming devices including televisions, iPads, and phones, and a rack of equipment that ties it all together. Now ask the homeowner who they call when something stops working. Odds are they give you four different answers.
That is the state of the home technology industry. The demand is real, the growth is undeniable, and the market is fragmented.
An Industry Without a Front Door
For most of the past two decades, home technology integration operated at the edges of the home services world. It was the work of custom installers who showed up for a project, and then largely disappeared. The relationship was transactional. The category had no brand identity most homeowners could name.
Meanwhile, the homes those installers were wiring kept getting more complex. Remote work drove demand for home networking. Streaming replaced cable. Security moved from simple alarm panels to multi-camera AI-powered systems. Lighting became programmable. Shades became automated. The smart home, once a novelty for early adopters, became a standard expectation for anyone building or renovating at a certain price point.
What started as a discretionary luxury upgrade has become a core part of how a home functions.
Technology, thoughtfully integrated. Daisy created a seamless smart home experience that complements every detail of this remarkable coastal estate. And here’s a link to a case study about this home in case we’re able to incorporate it into the caption. Simplicity Sets the Stage for Effortless Control of a Coastal Estate
A $30 Billion Market with No Dominant Brand
The numbers behind this category are significant. According to CEDIA, the trade association for home technology professionals, the U.S. professional smart home installation market is approaching $30 billion, served by 20,000 independent integrators across the country. Globally, the smart home market is projected to grow from $128 billion in 2024 to more than $537 billion by 2030, a compound annual growth rate of 27 percent (Grand View Research).
Despite that scale, no single brand commands the space. There is no household name in home technology integration the way there is in pest control, HVAC service, or carpet cleaning.
The Structural Problem
Here is the issue: demand is growing fast, but the businesses serving it are structurally limited.
Most integrators are excellent technicians. Far fewer have built the operational foundation to grow beyond a certain size. Growth stalls not because the market isn’t there, but because the business was never designed to scale.
These are not failing businesses. They are businesses that have hit a ceiling.
What a Modern Home Technology Business Looks Like
The operators getting this right are building businesses around three things:
- Customer-facing expertise
- Operational infrastructure
- A recurring service model that drives long-term advantage over project-based work
Where Daisy Fits
Daisy, headquartered in Newport Beach, California, launched its franchise platform in 2023 with a specific thesis: that home technology integration is ready for the same professionalization that transformed other home service trades. The company has expanded to 40 plus locations across the country and attracted franchise owners across diverse backgrounds.
Daisy has taken a deliberate approach to how it grows. Unlike many large home services franchise systems, which are backed by private equity and often oriented toward shorter investment horizons, Daisy is venture-backed. That distinction matters. It provides access to capital while allowing the company to prioritize long-term brand building, operational quality, and franchisee success over near-term financial exit timelines.
Daisy has also not started from scratch. The company has strategically acquired and partnered with existing integration businesses, giving it immediate exposure to real-world operations, technical expertise, and proven market demand.
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- Daisy received the 2025 CEDIA Newcomer Award, while Millennium Systems Design powered by Daisy took home Experience Center of the Year. Daisy Caps Breakout Year in 2025 | Daisy
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At the same time, Daisy has invested heavily in the infrastructure required to scale a modern home technology business, including centralized marketing support, financial frameworks, and a proprietary technology platform designed to streamline operations and customer experience. This foundation also enables franchisees to build recurring revenue through offerings like DaisyCare, a structured service approach that extends customer relationships well beyond the initial installation. The combination of acquired operational knowledge and purpose-built systems positions franchise owners with a level of support that independent integrators typically lack.
At the helm is Hagan Kappler, Daisy’s co-founder and CEO, who brings an unusually relevant combination of franchising depth and home services experience to the role. Kappler has led national franchise brands across pest control, HVAC, plumbing, insulation, and home and commercial cleaning, and has been part of building and scaling top brands including Merry Maids, ServiceMaster Clean, Starbucks, and Trane. Daisy’s other co-founder, Dion Persson, is also tremendously experienced in home services having led the transformation of multiple billion-dollar companies and transactions, including Johns Manville (owned by Berkshire Hathaway), Trane, Terminix, and the ServiceMaster. Together, they have assembled a leadership team drawing from Apple, Rivian, and Terminix.
“We’re not building this for a moment in time. We’re building a business owners can grow with for decades,” said Persson. “That means investing in the right foundation from day one: real operational support, real brand equity, and a system that’s designed to scale.”
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- Growing the Daisy footprint coast to coast. These entrepreneurs are among the 18 new franchise owners who joined the Daisy network in 2025, expanding access to thoughtfully integrated technology and exceptional service in communities across the country. Daisy Announces Launch of Five New Franchisees | Daisy
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For someone evaluating franchise categories, this is a different conversation than another restaurant or home services concept in a mature space. The category is not experimental. The demand is established. What has been missing is a credible brand with the infrastructure to deliver consistently at scale.
“Home technology has quietly become the backbone of the modern home, yet the service model hasn’t kept pace. We built Daisy to bring structure, consistency, and a recognizable standard to a category that until now has been fragmented and project-based,” said Kappler.
The Window
Every category that consolidates around strong franchise brands has a period when the opportunity is clearest: after the market is proven but before the dominant players emerge.
Home technology is in that window now. The question is not whether the space will produce major franchise brands. It is who will build them, and when they will start.
Interested in learning more? Scan the QR code or visit: daisyco.com/franchising/
Sources:
CEDIA: U.S. Smart Home Market Close to $30B
Grand View Research: Smart Home Market Report