The U.S. pool care industry is in the middle of a transformation, and at the center of it stands Poolwerx, a franchise brand that has quickly become one of the most significant forces shaping the market. With over 100 active territories now operating across the United States and nearing 200 globally, Poolwerx is entering its most ambitious chapter yet. As the company continues to accelerate its American footprint of retail stores and mobile service units, newly appointed Global CEO, Nic Brill, is stepping into a role designed to align the brand’s rapidly expanding U.S. strategy with a cohesive global vision.
For a franchise that has grown steadily for more than 30 years, this dual moment of massive U.S. momentum and unified international leadership signals more than growth. It marks a decisive shift toward becoming a fully integrated global powerhouse in pool care.
A U.S. Growth Surge That Shows No Signs of Slowing
When Poolwerx entered the United States in 2015, the brand saw what many in the industry were beginning to recognize: pool ownership is increasing, customer expectations are rising, and homeowners are demanding both convenience and consistency. What began as a steady expansion has accelerated into a nationwide surge. Today, franchise partners are operating in over 15 states, supported by retail stores that serve as community hubs and mobile service teams built for scale.
“Reaching 100 territories in the US is a tremendous accomplishment for our team and our franchise partners, but it’s just the beginning,” said Nic Brill, Global CEO of Poolwerx. “Poolwerx continues to achieve strong, consistent growth across our global network, increasing sales and expanding our footprint to both new and established territories. Our franchise partners are opening more stores, adding more service vans and supporting more clients than ever before. We are committed to helping clients create poolside memories through healthier, safer pool care. With our momentum and strength of our franchise model, we’re excited to continue growing our brand and supporting even more clients in the years head.
A driving force behind that growth is the multi-revenue-stream structure: retail, recurring service, chemical products, repairs, water diagnostics, and expert in-store guidance. It’s not just diversified, it’s interdependent. Clients build long-term relationships with a brand that delivers consistency across every touchpoint.
Pool care can be confusing and time-consuming for homeowners. But Poolwerx simplifies that complexity. With an overall goal to make pool ownership enjoyable, predictable, and stress-free—something families actually look forward to.
A New Global CEO Supporting a Stronger U.S. Future
Poolwerx’ U.S. momentum isn’t happening in isolation. The brand’s growing scale, evolving technology infrastructure, and expanding franchise base made it clear the company needed a connected global structure to support it’s growth goals. That’s where Nic Brill, the brand’s new Global CEO, comes in.
Brill isn’t new to Poolwerx, in fact he’s been shaping its growth for years. After joining the company in 2019 as COO and later becoming CEO for Australia and New Zealand, he played a central role in driving record sales, expanding market share, and strengthening franchisee profitability. Now, as Global CEO, he’s tasked with integrating all markets under a unified strategy that supports accelerated U.S. expansion.
Operating as one business opens enormous opportunity for consistency and scale, and with the U.S. network growing quickly, this structure ensures the brand can support that growth with stronger systems, shared technology, and a unified long-term vision.
For U.S. franchise partners, the impact is clear: tighter alignment, stronger resources, and a global leadership team fully focused on building a platform that fuels long-term success.
Why This Moment Matters for the Industry
It’s no coincidence that Poolwerx gained momentum at a time when demand for reliable, professional pool care is higher than ever. Homeowners are investing more in their homes, pools are becoming more technologically advanced, and year-round maintenance needs are increasing. The brands that succeed in this environment are the ones that deliver consistency and credibility.
A Unified Vision for the Next Decade
While Poolwerx’ roots span continents, its future is being shaped heavily by its American expansion—and the global connectivity now guiding it. For the first time, the brand’s operations across the U.S., Australia, and New Zealand are aligned under a single Global CEO and Global Executive Team a single strategy, and a single path forward.
From the broader Poolwerx leadership team, the message is clear: This is a pivotal moment for Poolwerx. U.S. growth is accelerating, our global leadership is aligned, and we’re building the strongest foundation in our history for long-term expansion and franchise partner success.
With 100 active territories already operating across the U.S. and a roadmap aimed at reaching 300 within just a few years, the brand’s momentum is undeniable. As Poolwerx strengthens its systems, invests in innovation, and expands its nationwide footprint, it is poised to redefine what modern pool care looks like—not just in America, but around the world.
For more information please visit poolwerxfranchising.com