The Straw: Modern Milkshakes has redefined the milkshake experience, blending unexpected flavors and traditional favorites with a lively event-heavy concept and a nostalgic atmosphere. Founded in 2017 by Patrick Nguyen, the company has become a standout in the Orange County and Los Angeles areas.
Known for its creative, over-the-top milkshakes and vibrant ambiance inspired by the iconic diners and jazz clubs of the 50s, The Straw isn’t just about milkshakes – it’s about creating memorable experiences.
Hailing from a robust history of restaurant experience, the parlor draws its power from Nguyen’s diverse professional background, including culinary and bartending expertise. The menu features mouthwatering options like the signature Cookies and Cream Milkshake, topped with house-made edible cookie dough, and the Donkey Kong Milkshake, which combines fresh bananas, cookie butter, and a cannoli shell for dipping. Vegan options are also available. Plus, every milkshake offers a choice to add alcohol including beer or spirits, presenting an exciting opportunity to draw in more customers and expand market reach.
Named Travel + Leisure’s #1 Milkshakes in the U.S. and featured on a suite of news outlets such as OrangeCoast, VegNews, and LOCALE, The Straw also serves as a hyper-local hotspot for hangouts and events. Karaoke, art paint nights, and live music all make consistent appearances on the ice cream franchise’s lineup, drawing crowds week after week. This one-of-a-kind environment is a key to the brand’s growing popularity, market differentiation, and dedicated customer base — leaving everyone wondering “What’s going to happen next?”
The Straw is now offering a fun opportunity to join its well-established brand and harness the power of its proven model. Franchise partners gain a truly distinct experience, ripe with innovation and dripping with the delightfully unexpected. With its simple-to-operate model, high profit margins, and strong brand recognition, The Straw provides a recipe for success. The support system of The Straw is also notable, providing franchisees comprehensive training, marketing support, and ongoing operational guidance to help them thrive.
For more information, visit franchisethestraw.com.