When people hear about Skiptown for the first time, they often assume it’s simply a pet care business.
On a surface level, that’s understandable. Skiptown provides daycare, boarding, grooming, walking services, and social experiences for pups and the people who love them. Every day, the Skiptown team focuses on creating safe, engaging environments where pups can thrive and pet parents can feel confident that they are in exceptional hands.
But behind every interaction is something many customers never see: a proprietary technology platform that powers nearly every aspect of the business.
Backed by innovative technology and a profound sense of community, Skiptown is positioned to be an industry disruptor, changing the face of pet care forever.
“Technology is foundational to how we scale,” said Mike Rotondo, CEO of Skiptown. “We’re not tied to third-party systems, which allows us to move faster, scale more effectively, and deliver a more differentiated experience for our valued pets, their parents and our franchisees.”
The company reached a point where traditional software no longer supported the impact Skiptown wanted to produce. As customer expectations evolved, so did the business. What started as a dog walking app grew into a multi-service platform encompassing daycare, boarding, grooming, memberships, and social experiences. That’s why the brand invested in developing SkipOS, a proprietary operating platform that connects nearly every aspect of the Skiptown experience.
One example of this software is the development of the Clean Pup Plan membership. Through customer insights and operational data, Skiptown was able to identify a demand for a growing group of pet parents looking for a more convenient way to stay on top of routine hygiene and wellness services. Many pups didn’t necessarily need a full grooming appointment every few weeks, but they still benefited from regular bathing, nail trims, ear cleaning, and wellness monitoring. The service genuinely addresses a need for customers while also promoting stronger engagement and recurring revenue opportunities.
Today’s consumers expect convenience but crave transparency. Skiptown shows a high value for transparency through real-time communication without overcomplicating their lives.
The technology was also designed with franchise partners in mind. For many entrepreneurs, the allure of the $150B pet care industry is often overshadowed by the reality of managing complex, high-touch operations. Skiptown changes that narrative by placing technology at the service of the franchisee. SkipOS removes the friction typically associated with multi-service pet care.
By owning the entire tech stack, Skiptown eliminates the headache of patching together disparate third-party systems. This proprietary approach offers distinct competitive advantages that other brands in the space are struggling to offer.
Franchisees are equipped with institutional-grade reporting that provides deep visibility into unit economics. With access to real-time performance insights, partners can make evidence-based decisions regarding pricing, service offerings, and local growth strategies rather than relying on guesswork.
As Skiptown looks nationally, the platform is built to scale. SkipOS provides a consistent, unified operating environment that remains stable and reliable, regardless of market size and no matter what community they enter.
But technology alone doesn’t create loyalty; community is equally as pivotal.
Skiptown’s crusade to create a community truly comes to life during PRIDE month, where watch parties, drag shows, and supporting local organizations become the forefront of any Skiptown location. In June, the company celebrated Love Unleashed, emphasizing a deep importance for connection between pups and humans alike.
The synergy between technology and community powers a company poised for lasting impact.
Over the past year, the company has experienced significant growth across businesses, including expanding memberships, strong consumer engagement, new service offerings, and brand eyeing new cities for franchise expansion. The emerging business acknowledges that growth happens through consistency. CEO Mike Rotondo emphasizes the importance of investing in innovation, empowering teams, and creating genuine experiences for pups and their people.
In a booming pet industry, the most successful brand will be those that recognize that technology and hospitality are not competing priorities; rather, complementary ones that work in tandem with one another.
Skiptown uses technology to strengthen human connection, improve pet care, and create meaningfully streamlined experiences for pups, parents, team members, and future franchisees alike. This is how Skiptown is shaping the future of the pet care industry.
For more details please visit: skiptown.io/franchising
Skiptown is a modern tech-enabled pet care franchise redefining the experience for pups and their owners through daycare, boarding, grooming, walking services, and memberships. Led by CEO Mike Rotondo, whose background spans operations, growth, and franchise-focused brands. Rotondo lead Skiptown’s national expansion strategy, franchise development efforts, and continued investment in proprietary technology designed to enhance both internal and external experiences. Under his leadership, Skiptown has achieved significant growth, both revenue growth and through membership models, and has had initial success with franchise expansion across the U.S.