By Kyle Beach, Director of Operations, Wonderly Lights
In 2024, Wonderly Lights cemented its status as a leader in premium outdoor lighting, achieving unprecedented growth and expanding its franchise network nationwide. With a 60% increase in total installations and a 40% rise in system-wide revenue, the brand has capitalized on the surging demand for high-end residential and commercial lighting. By continuously innovating and diversifying its offerings, we at Wonderly Lights have maintained a strong market presence while delivering exceptional service. The future of outdoor lighting has never looked brighter, and Wonderly Lights is ready to lead the way.
Expanding Beyond Holiday Lighting
As consumer demand for high-quality outdoor lighting grows, the brand has expanded its services beyond seasonal décor. Year-round lighting solutions are gaining momentum: The global outdoor landscape lighting market is expected to grow at a 7.8% compound annual growth rate through 2030, driven by smart lighting technology, energy efficiency, and aesthetic enhancements.
Traditionally known for professional holiday lighting—including installation, takedown, and storage—Wonderly Lights took a significant step forward in 2024 by introducing permanent holiday and landscape lighting. The response has been overwhelming, with over 40 permanent lighting installations completed in the first year alone.
The brand’s app-controlled lighting technology allows users to seamlessly change colors for any occasion—whether it’s the 4th of July, Halloween, Christmas, or New Year’s Eve. This set-it-and-forget-it solution removes the hassle of temporary decorations, offering homeowners and businesses an effortless, polished aesthetic year-round.
By investing in permanent lighting, Wonderly Lights has unlocked new revenue streams for franchisees while still increasing customer retention in its traditional holiday lighting vertical. Professional-grade outdoor lighting enhances a property’s curb appeal, nighttime safety, and overall value, allowing the brand to serve a broader audience and capitalize on the growing trend of year-round lighting.
In addition to residential lighting, we have expanded our commercial offerings to serve businesses looking for dynamic, year-round solutions. From architectural lighting that enhances storefronts and office buildings to custom event displays, the commercial portfolio helps businesses stand out while reinforcing Wonderly Lights expertise in the high-end lighting market.
Franchisee Support and System-Wide Growth
A key driver of the brand’s success is its commitment to franchisee support and training. Franchise partners benefit from comprehensive training, including hands-on installation workshops, on-demand learning modules, and ongoing marketing and operational guidance. This investment ensures that every franchisee is equipped with the tools and industry insights needed to thrive.
This focus on franchisee success has led to impressive system-wide performance. In 2024 alone, we welcomed nearly 900 new customer accounts, underscoring the growing demand for high-quality outdoor lighting. The corporate-owned location in Virginia Beach saw a 71% increase in new customers, further validating the brand’s scalable and profitable model.
Wonderly Lights offers exclusive franchise territories across the U.S., selecting high-growth markets to maximize success. With an adaptable business model that doesn’t require stringent licensing, franchisees can thrive in both cold and warm climates.
As part of Buzz Franchise Brands, our franchisees benefit from strong financial backing, industry expertise, and a network of like-minded owners who collaborate and share best practices. Whether you’re looking for a seasonal business with flexibility or a multi-unit growth opportunity, Wonderly Lights provides a unique, high-demand franchise model that allows owners to shine bright in their market and achieve long-term success.
Looking Ahead: 2025 and Beyond
As Wonderly Lights moves into 2025, the brand remains focused on expanding its franchise network, refining its training programs, and pushing the boundaries of innovation in permanent and commercial lighting. The outdoor lighting industry is evolving, and Wonderly Lights is leading the transformation with a combination of aesthetic appeal, energy efficiency, and cutting-edge technology.
The franchise industry is experiencing a surge, and Wonderly Lights is well-positioned to be included in this positive trajectory. According to Franchise Business Review, 2024’s economic climate presents a prime opportunity for record franchise growth in 2025, thanks to lower interest rates, easing inflation, and increased access to capital. This environment has created new ownership opportunities and enabled existing franchisees to expand their portfolios.
Franchisees will continue to benefit from industry-leading support, including hands-on training, brand conventions, and ongoing resources to drive long-term growth. With a proven business model, multiple revenue streams, and unmatched franchisee support, Wonderly Lights offers entrepreneurs a lucrative, service-based franchise opportunity in an expanding industry. The future of outdoor lighting is bright—and Wonderly Lights is lighting the way.